Course Objective
- Explain the importance of considering social determinants of health when creating health-related messages
- List techniques for developing targeted messages that increase awareness and promote action to address the social determinants of health
- Describe research findings that demonstrate how personal ideology impacts how individuals receive, process, and interpret messages
- Identify barriers to creating effective messages and media campaigns
Date: October 27, 2016
Presenter:
Dr. Drew Altman
CEO and President
Henry J. Kaiser Family Foundation
Many Americans feel that commercial, political and ideological interests control the information that they consume. The Kaiser Family Foundation serves as an independent and non-partisan source of research, analysis and journalism for policymakers, the media and the general public. Kaiser aims to provide the highest quality coverage of health policy issues and developments at the federal and state levels and in the marketplace.
Dr. Drew Altman, CEO and President of the Henry J. Kaiser Family Foundation, is an innovator in the world of foundations and a leading expert on national health policy who publishes and speaks widely on health issues. Join him to discuss the future of health policy in the US.
