Course Objective
- Describe public media data available for disease surveillance
- Describe public media data available for audience segmentation
- Describe public media data available for message design and tailoring
Date: July 10, 2018
Presenter:
Dr. Joe Smyser, PhD
CEO
Public Good Projects
This webinar explores new ways to use public media data to solve large, complex public heatlh issues like opioid abuse and mental health. Dr. Joe Smyser explains how the Public Good Projects uses data from Facebook, Google, and designated market areas (DMAs) to create insights about a population’s health knowledge, attitudes, and beliefs in real time to inform public health media campaigns. Participants of this webinar will be exposed to case studies of how this data was used to create tailored messages for specific populations about opioids and mental health using digital marketing principles.
