Course Objective
- Define an audience analysis
- List approaches to audience analysis
- Describe how to conduct an audience analysis based on situational characteristics
- Describe how to conduct an audience analysis based on demographic characteristics
- Describe how to conduct an audience analysis based on audience disposition and motivation
Launch Date: June 30, 2020
Subject Matter Expert:
Nick Linardopoulos, PhD
Assistant Teaching Professor & Public Speaking Coordinator
Rutgers University, School of Communication & Information, Department of Communication
Multi-sector collaboration is increasingly important for addressing health challenges. This training focuses on assessing audiences to develop tailored communication strategies for building collaborative partnerships. Using a case approach based in fictitious Tycho County, this training will describe the steps of developing an Audience Analysis strategy in order to build cross-sectoral partnerships to address opioid misuse.
Participants will learn about the following:
- Define an audience analysis
- List approaches to audience analysis
- Describe how to conduct an audience analysis based on situational characteristics
- Describe how to conduct an audience analysis based on demographic characteristics
- Describe how to conduct an audience analysis based on audience disposition and motivation
