Training

Strategic Storytelling: Using Data to Tell a Story and Telling Stories with Data
Strategic Storytelling: Using Data to Tell a Story and Telling Stories with Data Mark Dessauer, MA Vice President of Learning Spitfire Strategies Livestreaming February 2nd 2021 12-1pm ET

Course Objective

  • Describe how to find a story within a set of data points and how to use data effectively within a story. 
  • Summarize different ways to use data both ethically and effectively in a story.
  • Explain how to tell stories of structure change.
  • List Edward Tufte’s six guidelines for the visual display of information.

Date: February  2, 2021

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In the final webinar of our Strategic Storytelling series, Mark Dessauer, MA, shows us how public health practitioners can use data points to build a story and demonstrate impact. He walks us through the steps of finding a story in data and provides clear guidelines to ensure that the story we choose is engaging. He introduces the seven different types of data stories, while highlighting their strengths and weaknesses along the way. Mark emphasizes the most important dos and don’ts of using data in stories and shares vital infographic tips. After reviewing several examples of data stories, he explores how to tell stories about structural change and provides an overview of Tufte’s guidelines of the visual display of information. Finally, he shares a number of valuable resources to help enhance the use of data in creating effective stories.

Participants will be able to:

  1. Describe how to find a story within a set of data points and how to use data effectively within a story. 
  2. Summarize different ways to use data both ethically and effectively in a story.
  3. Explain how to tell stories of structure change.
  4. List Edward Tufte’s six guidelines for the visual display of information.
Region 2 Public Health Training Center