Course Objective
- Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings
- Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media
- Describe promising equity-and community-driven strategies to:
- address misinformation
- build trust at the community and population levels
- strengthen communication systems to improve health, social, and policy outcomes
- Discuss relevant case studies and resource
Date: September 7th 2021
Presenter:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI)
In this month’s Log-In2Learn webinar, Dr. Renata Schiavo, PhD, MA, CCL, surveys evidence-based systems strategies for health professionals to challenge misinformation. She begins by reviewing socio-ecological models from the science of trust, emphasizing the importance of social, political and environmental factors. While acknowledging the new challenges posed by social media, which does not rely on peer-review or fact-checking processes, she reminds us that misinformation is older than the information age, going over historical reasons for mistrust such as the Tuskegee syphilis study. She defines an effective infodemic response, goes over 7 types of mis/dis-information as well as healthy information behaviors. This background leads to the paradigm shift to equity- and community-driven strategies, which Dr.Schiavo breaks down by priority and explains how to incorporate into health promotion programming.
Participants will learn how to:
- Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings
- Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media
- Describe promising equity-and community-driven strategies to: address misinformation, build trust at the community and population levels , strengthen communication systems to improve health, social, and policy outcomes
- Discuss relevant case studies and resource
