Training

Psychological Principles for Effective Youth Tobacco Prevention Communications

Course Objectives
  • Describes why preventing youth tobacco use is important .
  • Describes why anti-tobacco communications are important.
  • Defines behavioral science .
  • Applies Health Belief Model to select existing youth anti-tobacco messaging effectively.
  • Explains how these principles apply to case studies

Date: June 30, 2024

Presenter:
Suzanne Kirkendall, MPH
CEO, North America at BVA Nudge Consulting

This course explores the importance of preventing youth tobacco use and the role of anti-tobacco communications in achieving this goal. By defining behavioral science and applying the Health Belief Model, participants will learn to select and evaluate effective youth anti-tobacco messages. The course also includes analysis of case studies to demonstrate how these psychological principles are applied in real-world scenarios.

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