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Strategic Storytelling: Using Data to Tell a Story and Telling Stories with Data

Course Objective

  • Describe how to find a story within a set of data points and how to use data effectively within a story. 
  • Summarize different ways to use data both ethically and effectively in a story.
  • Explain how to tell stories of structure change.
  • List Edward Tufte’s six guidelines for the visual display of information.

Date: February  2, 2021

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In the final webinar of our Strategic Storytelling series, Mark Dessauer, MA, shows us how public health practitioners can use data points to build a story and demonstrate impact. He walks us through the steps of finding a story in data and provides clear guidelines to ensure that the story we choose is engaging. He introduces the seven different types of data stories, while highlighting their strengths and weaknesses along the way. Mark emphasizes the most important dos and don’ts of using data in stories and shares vital infographic tips. After reviewing several examples of data stories, he explores how to tell stories about structural change and provides an overview of Tufte’s guidelines of the visual display of information. Finally, he shares a number of valuable resources to help enhance the use of data in creating effective stories.

Participants will be able to:

  1. Describe how to find a story within a set of data points and how to use data effectively within a story. 
  2. Summarize different ways to use data both ethically and effectively in a story.
  3. Explain how to tell stories of structure change.
  4. List Edward Tufte’s six guidelines for the visual display of information.
Policy Making and Systems Thinking: tools to help the public health workforce address challenging times

Course Objective

  • Define policy making in public health and how it can be used to achieve public health goals
  • Identify how systems thinking can strengthen public health policy development
  • Discuss how some of the essential steps in policy making and systems thinking can help address “wicked” public health challenges

Date: January  12th, 2021

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant

Helen de Pinho, MBBCh, FCCH, MBA
Assistant Professor
Population and Family Health
Columbia University Medical Center


In this month’s Log-in2Learn, Helen de Pinho, MBBCh, FCCH, MBA, and Sylvia Pirani, MPH, MS, walk us through the process of policy making and the role of systems thinking in combating complex challenges. Sylvia starts by highlighting the steps required to craft good policy and emphasizes the importance of incorporating community members and stakeholders in the process. She then identifies some of the common obstacles seen during this process and shares instances of the same. Helen goes on to unpack the concept of systems thinking, explaining how it can be used and why it is such an essential tool for policy makers and the public health workforce. She demonstrates the ways in which systems thinking can be used to address complex situations and tricky relationships in the policy making process through a series of examples. Finally, they both identify the next steps in policy making and share useful resources for policy identification and systems thinking during challenging times.

Participants will be able to:

  1. Define policy making in public health and how it can be used to achieve public health goals
  2. Identify how systems thinking can strengthen public health policy development
  3. Discuss how some of the essential steps in policy making and systems thinking can help address “wicked” public health challenges
Collecting, Creating and Sharing Ethical Stories

Course Objective

  • Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets. 
  • Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community. 
  • Summarize different ways to find and collect stories from their staff, partners, and community.

Date: December 1st, 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In this month’s Log-in2Learn, Mark Dessauer, MA, is back for part two of the storytelling in public health series. Following his October webinar on the power of storytelling, he now shifts the focus on how to share the stories of others in an ethical way. He first discusses how stories can and have gone wrong in the past. He explains in detail the components that make up a good story, including the framing, narrative, influencers etc. Next, he emphasizes why ethical storytelling is so important and walks us through the 4 elements that can help achieve this. He goes on to talk about how to find these stories and where they can and should be shared. Throughout the session, Mark reiterates ways to keep the subjects of the story involved in the process and how to navigate the balance of power. Finally, he ends by sharing a number of tools that are effective in creating narratives around health equity.

Following the webinar participants will be able to:

  1. Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets.
  2. Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community.
  3. Summarize different ways to find and collect stories from their staff, partners, and community.
Succession Planning and Change: Growing and Developing Talent in Public Health

Course Objective

  • Define “succession planning” for public health agencies
  • Explain the rationale for succession planning in public health
  • Identify the key elements of the succession planning process
  • Describe the link between change management and organizational succession planning
  • Explain the critical success factors for succession planning in public health

Date: November 10, 2020

Presenter:
Emil J. Sadloch, MA
SADLOCH DEVELOPMENT CONSULTANTS


In this month’s Log-in2Learn, Emil J. Sadloch, MA, highlights the importance of succession planning and why it is so relevant for public health today. While acknowledging the incredible contributions of public health officials during this pandemic, he underscores the aspects of leadership, change management and workforce resilience that enabled this. He goes on to discuss the necessary shift in focus needed to address the future of public health and how leaders can recover and adapt from times of crisis. Emil elaborates ways to strengthen the current workforce in preparation for new challenges, while simultaneously grooming the next generation for the same. He walks us through 10 important goals of succession planning and what the existing barriers look like. Lastly, he shows us how to create an effective succession planning system by walking us through crucial practices and providing us with important tips to develop future leaders.

Participants will be able to:

  1. Define “succession planning” for public health agencies
  2. Explain the rationale for succession planning in public health
  3. Identify the key elements of the succession planning process
  4. Describe the link between change management and organizational succession planning
  5. Explain the critical success factors for succession planning in public health
Strategic Storytelling for Public Health

Course Objective

  • Describe the value and power of using stories to engage audiences in a strategic manner
  • Identify six different types of stories to use when engaging audiences
  • Explain techniques for creating powerful stories, including both the process of telling stories and the content

Date: October 6th 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In this month’s Log-in2Learn, Mark Dessauer, MA, discusses the power of storytelling and how to optimize it. He emphasizes the importance of using stories as a public health tool to engage diverse audiences. He talks about the impact stories can have on changing existing narratives and addressing cultural norms. During this time of uncertainty, Mark stresses the need to use stories to connect people by sharing emotions and experiences that reflect their communities. He reiterates the use of this strategy to shed light on untold stories and to encourage equitable visibility. He also makes use of a variety of examples to demonstrate the effective use of this strategy to influence changes in attitudes and behaviors. Lastly, Mark walks us through the “storyteller’s toolbox”, providing insights on the types of stories to share, what angles to take and how to best showcase them.

Participants will learn how to the following:

  1. Describe the value and power of using stories to engage audiences in a strategic manner
  2. Identify six different types of stories to use when engaging audiences
  3. Explain techniques for creating powerful stories, including both the process of telling stories and the content
A public health perspective on dismantling systemic racism: What role for health departments?

Course Objective

  • Explain why state and local health departments have the opportunity, mandate, capacity and imperative to take action to dismantle elements of systemic racism that harm health
  • Give examples of specific actions health departments can take to interrupt pathways by which racially disparate access to healthy food, criminal justice policies, and educational policies contribute to the health burdens of Black, Latinx, indigenous, and other populations of color.
  • Identify one or more ways that they can take action now within their institution to strengthen its actions designed to dismantle systemic racism

Date: September 1, 2020

Presenters
Nicholas Freudenberg, DrPH, MPH

Erinn Bacchus, MPH

Craig Willingham, MPH

City University of New York Urban Food Policy Institute


In this month’s Log-in2Learn, participants learn about three distinct approaches to address the intersections between public health and systemic racism in the United States. Dr. Nicholas Freudenburg, DrPH, MPH, discusses the relationship between the key determinants of health and racism and the need to end the inequitable provisions of education, housing and healthcare by creating communities of opportunity. Errin Bachhus, MPH, addresses racism in the criminal justice system and the role of public health organizations. In light of recent incidents of police brutality, she highlights the need to reevaluate the role of police departments and the best ways for health departments to intervene through programs and policy. Craig Willingham, MPH, examines how food policy can be crucial in increasing racial equity. He reviews the Good Food Purchasing Program and other city-wide efforts and shares how they can be targeted at minority groups to help alleviate inequities. Lastly, the speakers suggest a to-do list for public health organizations to actively make changes to current structures, provide creative examples to inspire action and recommend books to further broaden perspectives.

Participants will be able to:

  1. Explain why state and local health departments have the opportunity, mandate, capacity and imperative to take action to dismantle elements of systemic racism that harm health
  2. Give examples of specific actions health departments can take to interrupt pathways by which racially disparate access to healthy food, criminal justice policies, and educational policies contribute to the health burdens of Black, Latinx, indigenous, and other populations of color.
  3. Identify one or more ways that they can take action now within their institution to strengthen its actions designed to dismantle systemic racism.
Buprenorphine Treatment for Opioid Use Disorder during the COVID-19 Pandemic

Course Objective

  • Explain regulatory updates regarding buprenorphine treatment during a public health emergency
  • Describe practice-level changes in buprenorphine treatment throughout COVID-19
  • Discuss common issues affecting patients in buprenorphine treatment during COVID-19

Date: July 7th, 2020

Presenter:
Tiffany Lu, MD, MS
Assistant Professor of Medicine
Montefiore Medical Center / Albert Einstein School of Medicine


In this month’s Log-in2Learn Dr. Tiffany Lu provides an overview of buprenorphine treatment prior to the COVID-19 pandemic and the challenges associated with treatment for opioid use disorder during the COVID-19 pandemic. Dr. Lu describes the communities hardest hit by the COVID-19 pandemic and how the pandemic paved the way for regulation updates regarding buprenorphine treatment such as reduced restrictions and an increased use of telemedicine to treat opioid use disorders. The webinar also addresses some other measures put in place with buprenorphine treatment due to the public health emergency, including: longer prescriptions, halted urine drug testing (self reports), access to naloxone and harm reduction supplies. The presenter also shares available resources to support clinical providers as they face the challenges associated with buprenorphine treatment during the COVID-19 pandemic.

Participants will be able to:

  1. Explain regulatory updates regarding buprenorphine treatment during a public health emergency
  2. Describe practice-level changes in buprenorphine treatment throughout COVID-19
  3. Discuss common issues affecting patients in buprenorphine treatment during COVID-19
Reducing Obesity and Diet-Related Diseases by Limiting Predatory Marketing of Unhealthy Food

Course Objective

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.

Launch Date: June 30th, 2020

Presenter:
Nicholas Freudenberg, DrPH, MPH
Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy
Director, CUNY Urban Food Policy Institute


Unhealthy food is the leading cause of premature death and preventable illness around the world today. Predatory marketing makes a significant contribution to this burden. Public health professionals can play an important role in reducing the prevalence and exposure to predatory marketing. This two-part training module develops an understanding of the current landscape of predatory marketing of unhealthy food and beverages, and how it promotes negative health outcomes particularly for vulnerable populations. This program will define the role of health departments in addressing predatory marketing, outline ways health departments can help document predatory marketing in their communities, and provide recommendations and examples of policy engagement activities public health professionals can get involved in.

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
Change Management: How Leadership can Support Staff During Crises

Course Objective

  • Explain key elements of the adaptive leadership model.
  • List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  • Describe how a planned change initiative can be implemented using Kotter’s 8-step model.

Launch Date: June 30th, 2020

Subject Matter Expert:
Emil J. Sadloch
President, Sadloch Development Associates & Instructor for Rutgers University’s Executive and Professional Education
School of Public Health, School of Environmental and Biological Sciences


The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. This training is the second in the Strategic Skills Training Series focused on Change Management for Public Health Professionals. This module explains the utility of the adaptive leadership model and the 4 dimensions of change readiness to address public health workforce issues, specifically focusing on staff morale. It also guides you through Kotter’s 8-step model to plan, implement, and sustain change within an organization.

Participants will learn about the following:

  1. Explain key elements of the adaptive leadership model.
  2. List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  3. Describe how a planned change initiative can be implemented using Kotter’s 8-step model.
An Overview of the Policy Process in Public Health and the Need for Systems Thinking

Course Objective

  • Explain the role of policy engagement in public health
  • Describe how policy is understood in a Public Health 3.0 context
  • Define the role of a public health agency in policy making
  • List ways that systems thinking concepts and tools can strengthen the policy process

Launch Date: June 30th, 2020

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant


Engaging in policy making is an essential activity of public health agencies and staff to achieve the goals of Public Health 3.0 and to work collaboratively to address the social determinants of health. This training provides an overview of the policy making process as defined by the Centers for Disease Control, draws on the COVID-19 and other complex public health problems to discuss the challenges commonly faced by public health agencies during this policy process, and makes the case for using a systems thinking approach to overcome these policy roadblocks and address unintended consequences.

Participants will learn about the following:

  1. Explain the role of policy engagement in public health
  2. Describe how policy is understood in a Public Health 3.0 context
  3. Define the role of a public health agency in policy making
  4. List ways that systems thinking concepts and tools can strengthen the policy process
Region 2 Public Health Training Center