Category: Communication

Primary Competency Area

The Science of Trust: Implications for Public Health Research and Practice

Course Objective

  • List key determinants of trust and trustworthiness at the community, population, and patient levels
  • Discuss the impact of trust and mistrust on behavioral and social outcomes as related to a variety of health topics
  • Describe implications of “the science of trust” for public health research and practice
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Date: March 7, 2023

Presenter:
Renata Schiavo, PhD, MA, CCL
Columbia University Mailman School of Public Health

Renata Schiavo presents on the importance of trust in public health research and practice. She begins by defining “trust” and explaining the importance of gaining trust among communities. Schiavo goes on to discuss how the COVID-19 pandemic impacted trust and presents commonly used models of trust. “The science of trust” is then explained by the interconnected nature of biological, social, political and environmental factors, and a new model of trust is presented. Schiavo ends by suggesting implications for practice and next steps

Participants will learn about trust in public health research and practice from Renata Schiavo, PhD, MA, CCL, from Columbia University Mailman School of Public Health.Participants will be able to:-List key determinants of trust and trustworthiness at the community, population, and patient levels-Discuss the impact of trust and mistrust on behavioral and social outcomes as related to a variety of health topics-Describe implications of “the science of trust” for public health research and practiceRecommended Reading:-Renata Schiavo (2022) The ‘Science of Trust’: moving the field forward, Journal of Communication in Healthcare, 15:2, 75-77, DOI: 10.1080/17538068.2022.2089611https://www.tandfonline.com/doi/full/10.1080/17538068.2022.2089611-Renata Schiavo (Moderator and Roundtable Chair/Organizer), Gil Eyal (Participant), Rafael Obregon (Participant), Sandra C. Quinn (Participant), Helen Riess (Participant) & Nikita Boston-Fisher (Co-Organizer) (2022) The science of trust: future directions, research gaps, and implications for health and risk communication, Journal of Communication in Healthcare, 15:4, 245-259, DOI: 10.1080/17538068.2022.2121199https://www.tandfonline.com/doi/full/10.1080/17538068.2022.2121199

 

This program has been approved for 1.0 Category I Continuing Education Credit for CHES/MCHES by the Rutgers School of Public Health. The Rutgers School of Public Health is a certified CHES/MCHES provider by the National Commission for Health Education Credentialing, Inc.

This program has been approved for 1.0 Certified in Public Health (CPH) credit by the Region 2 Public Health Training Center. The Region 2 Public Health Training Center is a certified CPH provider by the National Board of Public Health Examiners.

Leveraging a bilingual communications campaign to promote physical activity: Muévete a tu Manera

Course Objective

  • Discuss the recommendations in the Physical Activity Guidelines for Americans, 2nd edition and key findings to be communicated 
  • Identify physical activity trends and diabetes prevalence in Spanish speaking populations 
  • Describe how communities can leverage Muévete a tu Manera campaign to promote physical activity for Spanish speakers 
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Date: January 10th, 2023

Presenter:
Joshua Chigozie Ogbuefi, MPH
Health Communications Fellow
Office of Disease Prevention and Health Promotion (ODPHP)
U.S Department of Health and Human Services 

In this month’s Log-in2Learn, Joshua Chigozie Ogbuefi discusses the Physical Activity Guidelines for Americans 2nd edition (Guidelines) and its key recommendations and findings related to how much physical activity Americans need and the benefits of physical activity, including the prevention of chronic diseases like type 2 diabetes. Additionally, Ogbuefi identifies current physical activity rates among U.S populations and the estimated burden of diagnosed and undiagnosed diabetes among Spanish speaking populations. Lastly, Ogbuefi highlights a bilingual communications campaign that focuses on increasing awareness and knowledge of the Guidelines, physical activity self-efficacy, and changing behavior. Ogbuefi describes how organizations can leverage the campaign to promote physical activity in their communities.

Participants will be able to:

  1. Discuss the recommendations in the Physical Activity Guidelines for Americans, 2nd edition and key findings to be communicated 
  2. Identify physical activity trends and diabetes prevalence in Spanish speaking populations 
  3. Describe how communities can leverage Muévete a tu Manera campaign to promote physical activity for Spanish speakers 
Adaptive Leadership: Strategies for Public Health

Course Objective

  • List highlights of the leadership approach known as “Adaptive Leadership”
  • Describe situational challenges as technical or adaptive
  • Identify the three phases of the “Adaptive Leadership” process
  • Apply the “Adaptive Leadership” behaviors to situations facing public health professionals
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Date: December 6th, 2022

Presenter:
Emil J. Sadloch
SADLOCH DEVELOPMENT ASSOCIATES

In this month’s Log-in2Learn, Emil Sadloch presents on the leadership approach known as “Adaptive Leadership.” He begins by defining “Adaptative Leadership” and explaining the difference between technical and adaptive situational challenges. He goes on to describe the three phases of the “Adaptive Leadership” model: Observe, Interpret, and Intervene. Sadloch ends by presenting a case study and explaining how “Adaptive Leadership” can be applied to a current public health issue.

Participants will be able to:

  1. List highlights of the leadership approach known as “Adaptive Leadership”
  2. Describe situational challenges as technical or adaptive
  3. Identify the three phases of the “Adaptive Leadership” process 
  4. Apply the “Adaptive Leadership” behaviors to situations facing public health professionals 
Question, Persuade, and Refer: Gatekeeper Training for Suicide Prevention

Course Objective

  • Define the scope and scale of suicide as a public health issue in the US
  • Describe the warning signs common to someone experiencing thoughts of suicide
  • List practical steps they can take if they have encountered someone experiencing current thoughts of suicide
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Date: November 1st, 2022

Presenter:
Garra Lloyd-Lester
Coordinator of Community and Coalition Initiatives
Suicide Prevention Center of New York

In this month’s Log-in2Learn, Garra Lloyd-Lester presents on training for suicide prevention. He begins by describing the scope and scale of suicide in the US. He then explains sensitive and trauma-informed language, how to invite people to talk about suicide, and suicide clues and warning signs. Finally, Lloyd-Lester explains the Question, Persuade, Refer (QPR) method for suicide prevention.

Participants will learn about the following:

  1. Define the scope and scale of suicide as a public health issue in the US
  2. Describe the warning signs common to someone experiencing thoughts of suicide
  3. List practical steps they can take if they have encountered someone experiencing current thoughts of suicide
Communicate More Effectively: Psychological Principles to Change Behavior and Improve Outcomes

Course Objective

  • Describe what behavioral economics is, with examples of behavioral economics in action
  • Understand how to create messaging for disseminating public health data and information using behavioral economics principles
  • List and explain some key biases related to communicating information to influence behavior and improve health
  • Discuss some ethical considerations around the use of behavioral economics in communication
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Date: June 30th, 2022

Presenter:
Suzanne Kirkendall, MPH
CEO, BVA Nudge Consulting North America

This course empowers public health professionals to communicate more effectively with the public. To do so, learners will discover the basics of behavioral economics, key psychological principles that are important in communications, and the five-step process for how to apply these principles to their communications ethically and effectively. This is illustrated with a case study on how these new skills could be applied to a real-life situation.

Learners will be able to:

  1. Describe what behavioral economics is, with examples of behavioral economics in action
  2. Understand how to create messaging for disseminating public health data and information using behavioral economics principles
  3. List and explain some key biases related to communicating information to influence behavior and improve health
  4. Discuss some ethical considerations around the use of behavioral economics in communication
New Resources and Creative Strategies for Recruiting Candidates for Health Departments

Course Objective

  • Describe the industry/sector and occupational competition for key roles in public health
  • Identify at least three strategies and tactics your agency can use to attract new hires
  • Assess feasibility of recruitment strategies for your own agency/organization
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Date: June 7th 2022

Presenters: 
Heather Krasna, PhD, EdM, MS
Assistant Dean and Director, Career Services, Columbia University Mailman School of Public Health

Laura J. Trolio
Director, New York State Public Health Corps Fellowship Program, Office of Public Health Practice

Jody Ordioni
Chief Brand Officer, Brandemix

In this month’s Log-in2Learn, Dr. Heather Krasna, Laura Trolio, and Jody Ordioni present new evidence-based resources and strategies to overcome current challenges in public health recruitment. They explain how understanding candidate motivation, creating or leveraging appealing recruitment marketing materials, leveraging the public service motivation of candidates, and highlighting the mission-driven work of public health agencies can help agencies attract the best candidates and compete with other employers. They review strategies such as branding, making a Unique Sales Proposition, and the new forthcoming public health recruitment website for standardized job posting. They also present new funding streams and the NYS Public Health Corps Fellowship Program, with its Public Health Essentials Certificate and mentoring opportunities. There is a focus, throughout, on diversity, equity and inclusion in recruitment, and they finish by answering questions from attendees.

Participants will be able to:

  1. Describe the industry/sector and occupational competition for key roles in public health
  2. Identify at least three strategies and tactics your agency can use to attract new hires
  3. Assess feasibility of recruitment strategies for your own agency/organization
Confronting Barriers to Vaccine Acceptance: The Role of Effective Communication

Course Objective

  • Discuss root causes of vaccine hesitancy and inequities among different groups
  • Describe the role of effective communication in promoting vaccine acceptance
  • Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  • Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance
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Date: April 5th, 2022

Subject Matter Expert:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI) 

This course developed by the Region 2 Public Health Training Center (PHTC) focuses on the role of effective communication in confronting barriers to vaccine acceptance. It discusses root causes of vaccine hesitancy and inequities among different groups and describes the role of effective communication in addressing such root causes, including a focus on equity- and community-driven strategies during COVID-19 and beyond. It also provides an overview of examples, case studies, best practices, and action steps to strengthen local communication systems and promote vaccine acceptance among a variety of groups.

Participants will learn how to:

  1. Discuss root causes of vaccine hesitancy and inequities among different groups
  2. Describe the role of effective communication in promoting vaccine acceptance
  3. Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  4. Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance
Open Season on Ticks

Course Objective

  • List different tick species and what diseases they may transmit
  • Describe methods to reduce tick bites and identify symptoms of tick-borne disease
  • Identify ways to engage partners to help raise awareness and prevent tick-borne diseases in your community
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Date: November 9th 2021

Presenter:
Faith Lustik
Public Health Planner

&

Lisa Lagos
Public Health Educator

Jefferson County Public Health Service

In this month’s Log-In2Learn webinar, Lisa Lagos and Faith Lustik from the Jefferson County Public Health Service introduce the management of tick-borne disease from the perspectives of community education and planning. Lisa begins by reviewing the history of Lyme disease, the most common tick-borne disease, from its initial community identification to its known geographic and seasonal distribution today. She described tick-bite identification, Lyme disease symptoms and incubation period. She then introduces other tick-borne diseases, including anaplasmosis, Ehrlichiosis, Babesiosis, Rocky Mountain spotted fever, and Powassan virus disease. Individual techniques of protection are reviewed. Faith wraps up the presentation by focusing on stakeholder engagement. She explains how to use surveillance data to alert providers, and explains the importance of including students, outdoor workers and trail users in outreach.

Participants will be able to:

  1. List different tick species and what diseases they may transmit
  2. Describe methods to reduce tick bites and identify symptoms of tick-borne disease
  3. Identify ways to engage partners to help raise awareness and prevent tick-borne diseases in your community
Challenging Misinformation: Exploring Equity- and Community-Driven Strategies

Course Objective

  • Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  • Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  • Describe promising equity-and community-driven strategies to: 
    • address misinformation 
    • build trust at the community and population levels  
    • strengthen communication systems to improve health, social, and policy outcomes 
  • Discuss relevant case studies and resource
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Date: September 7th 2021

Presenter:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI)

In this month’s Log-In2Learn webinar, Dr. Renata Schiavo, PhD, MA, CCL, surveys evidence-based systems strategies for health professionals to challenge misinformation. She begins by reviewing socio-ecological models from the science of trust, emphasizing the importance of social, political and environmental factors. While acknowledging the new challenges posed by social media, which does not rely on peer-review or fact-checking processes, she reminds us that misinformation is older than the information age, going over historical reasons for mistrust such as the Tuskegee syphilis study. She defines an effective infodemic response, goes over 7 types of mis/dis-information as well as healthy information behaviors. This background leads to the paradigm shift to equity- and community-driven strategies, which Dr.Schiavo breaks down by priority and explains how to incorporate into health promotion programming.

Participants will learn how to:

  1. Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  2. Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  3. Describe promising equity-and community-driven strategies to: address misinformation, build trust at the community and population levels , strengthen communication systems to improve health, social, and policy outcomes 
  4. Discuss relevant case studies and resource
The Challenge of Vaccine Hesitancy in the COVID Pandemic

Course Objective

  • Describe the continuum of vaccine acceptance and hesitancy
  • Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  • Critique different approaches for achieving high uptake of COVID vaccines
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Date: March 2nd, 2021

Presenter:
James Colgrove, PhD, MPH
Professor of Sociomedical Sciences,
Columbia Mailman School of Public Health
Dean of the Postbac Premed Program,
Columbia School of General Studies

This month’s Log-in2learn webinar comes at an opportune time, in the midst of a national vaccine rollout. Our presenter, James Colgrove, PhD, MPH, covers everything you need to know about vaccine hesitancy in the U.S.. He starts off with a brief history of the roots of vaccine hesitancy in the country and explains how these views have developed into the spectrum that we see today. He then shifts his attention to the COVID-19 pandemic, discussing the available vaccine options, their development process and the public’s response to them. He carefully walks us through the different concerns regarding the vaccine and breaks down the demographic characteristics of each group. He lays a heavy emphasis on the need to address hesitancy using targeted strategies that meet the unique needs of each group. He shares a number of approaches to do this and highlights key messages that have been effective. He ends by reiterating the main challenges and the importance of addressing broken relationships and mistrust as we attempt to address vaccine hesitancy during COVID-19.

Participants will be able to:

  1. Describe the continuum of vaccine acceptance and hesitancy
  2. Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  3. Critique different approaches for achieving high uptake of COVID vaccines
Region 2 Public Health Training Center