Category: Communication

Primary Competency Area

Open Season on Ticks

Course Objective

  • List different tick species and what diseases they may transmit
  • Describe methods to reduce tick bites and identify symptoms of tick-borne disease
  • Identify ways to engage partners to help raise awareness and prevent tick-borne diseases in your community

Date: November 9th 2021

Presenter:
Faith Lustik
Public Health Planner

&

Lisa Lagos
Public Health Educator

Jefferson County Public Health Service


In this month’s Log-In2Learn webinar, Lisa Lagos and Faith Lustik from the Jefferson County Public Health Service introduce the management of tick-borne disease from the perspectives of community education and planning. Lisa begins by reviewing the history of Lyme disease, the most common tick-borne disease, from its initial community identification to its known geographic and seasonal distribution today. She described tick-bite identification, Lyme disease symptoms and incubation period. She then introduces other tick-borne diseases, including anaplasmosis, Ehrlichiosis, Babesiosis, Rocky Mountain spotted fever, and Powassan virus disease. Individual techniques of protection are reviewed. Faith wraps up the presentation by focusing on stakeholder engagement. She explains how to use surveillance data to alert providers, and explains the importance of including students, outdoor workers and trail users in outreach.

Participants will be able to:

  1. List different tick species and what diseases they may transmit
  2. Describe methods to reduce tick bites and identify symptoms of tick-borne disease
  3. Identify ways to engage partners to help raise awareness and prevent tick-borne diseases in your community
Challenging Misinformation: Exploring Equity- and Community-Driven Strategies

Course Objective

  • Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  • Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  • Describe promising equity-and community-driven strategies to: 
    • address misinformation 
    • build trust at the community and population levels  
    • strengthen communication systems to improve health, social, and policy outcomes 
  • Discuss relevant case studies and resource

Date: September 7th 2021

Presenter:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI)


In this month’s Log-In2Learn webinar, Dr. Renata Schiavo, PhD, MA, CCL, surveys evidence-based systems strategies for health professionals to challenge misinformation. She begins by reviewing socio-ecological models from the science of trust, emphasizing the importance of social, political and environmental factors. While acknowledging the new challenges posed by social media, which does not rely on peer-review or fact-checking processes, she reminds us that misinformation is older than the information age, going over historical reasons for mistrust such as the Tuskegee syphilis study. She defines an effective infodemic response, goes over 7 types of mis/dis-information as well as healthy information behaviors. This background leads to the paradigm shift to equity- and community-driven strategies, which Dr.Schiavo breaks down by priority and explains how to incorporate into health promotion programming.

Participants will learn how to:

  1. Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  2. Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  3. Describe promising equity-and community-driven strategies to: address misinformation, build trust at the community and population levels , strengthen communication systems to improve health, social, and policy outcomes 
  4. Discuss relevant case studies and resource
The Challenge of Vaccine Hesitancy in the COVID Pandemic

Course Objective

  • Describe the continuum of vaccine acceptance and hesitancy
  • Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  • Critique different approaches for achieving high uptake of COVID vaccines

Date: March 2nd, 2021

Presenter:
James Colgrove, PhD, MPH
Professor of Sociomedical Sciences,
Columbia Mailman School of Public Health
Dean of the Postbac Premed Program,
Columbia School of General Studies


This month’s Log-in2learn webinar comes at an opportune time, in the midst of a national vaccine rollout. Our presenter, James Colgrove, PhD, MPH, covers everything you need to know about vaccine hesitancy in the U.S.. He starts off with a brief history of the roots of vaccine hesitancy in the country and explains how these views have developed into the spectrum that we see today. He then shifts his attention to the COVID-19 pandemic, discussing the available vaccine options, their development process and the public’s response to them. He carefully walks us through the different concerns regarding the vaccine and breaks down the demographic characteristics of each group. He lays a heavy emphasis on the need to address hesitancy using targeted strategies that meet the unique needs of each group. He shares a number of approaches to do this and highlights key messages that have been effective. He ends by reiterating the main challenges and the importance of addressing broken relationships and mistrust as we attempt to address vaccine hesitancy during COVID-19.

Participants will be able to:

  1. Describe the continuum of vaccine acceptance and hesitancy
  2. Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  3. Critique different approaches for achieving high uptake of COVID vaccines
Strategic Storytelling: Using Data to Tell a Story and Telling Stories with Data

Course Objective

  • Describe how to find a story within a set of data points and how to use data effectively within a story. 
  • Summarize different ways to use data both ethically and effectively in a story.
  • Explain how to tell stories of structure change.
  • List Edward Tufte’s six guidelines for the visual display of information.

Date: February  2, 2021

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In the final webinar of our Strategic Storytelling series, Mark Dessauer, MA, shows us how public health practitioners can use data points to build a story and demonstrate impact. He walks us through the steps of finding a story in data and provides clear guidelines to ensure that the story we choose is engaging. He introduces the seven different types of data stories, while highlighting their strengths and weaknesses along the way. Mark emphasizes the most important dos and don’ts of using data in stories and shares vital infographic tips. After reviewing several examples of data stories, he explores how to tell stories about structural change and provides an overview of Tufte’s guidelines of the visual display of information. Finally, he shares a number of valuable resources to help enhance the use of data in creating effective stories.

Participants will be able to:

  1. Describe how to find a story within a set of data points and how to use data effectively within a story. 
  2. Summarize different ways to use data both ethically and effectively in a story.
  3. Explain how to tell stories of structure change.
  4. List Edward Tufte’s six guidelines for the visual display of information.
Collecting, Creating and Sharing Ethical Stories

Course Objective

  • Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets. 
  • Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community. 
  • Summarize different ways to find and collect stories from their staff, partners, and community.

Date: December 1st, 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In this month’s Log-in2Learn, Mark Dessauer, MA, is back for part two of the storytelling in public health series. Following his October webinar on the power of storytelling, he now shifts the focus on how to share the stories of others in an ethical way. He first discusses how stories can and have gone wrong in the past. He explains in detail the components that make up a good story, including the framing, narrative, influencers etc. Next, he emphasizes why ethical storytelling is so important and walks us through the 4 elements that can help achieve this. He goes on to talk about how to find these stories and where they can and should be shared. Throughout the session, Mark reiterates ways to keep the subjects of the story involved in the process and how to navigate the balance of power. Finally, he ends by sharing a number of tools that are effective in creating narratives around health equity.

Following the webinar participants will be able to:

  1. Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets.
  2. Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community.
  3. Summarize different ways to find and collect stories from their staff, partners, and community.
Strategic Storytelling for Public Health

Course Objective

  • Describe the value and power of using stories to engage audiences in a strategic manner
  • Identify six different types of stories to use when engaging audiences
  • Explain techniques for creating powerful stories, including both the process of telling stories and the content

Date: October 6th 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies


In this month’s Log-in2Learn, Mark Dessauer, MA, discusses the power of storytelling and how to optimize it. He emphasizes the importance of using stories as a public health tool to engage diverse audiences. He talks about the impact stories can have on changing existing narratives and addressing cultural norms. During this time of uncertainty, Mark stresses the need to use stories to connect people by sharing emotions and experiences that reflect their communities. He reiterates the use of this strategy to shed light on untold stories and to encourage equitable visibility. He also makes use of a variety of examples to demonstrate the effective use of this strategy to influence changes in attitudes and behaviors. Lastly, Mark walks us through the “storyteller’s toolbox”, providing insights on the types of stories to share, what angles to take and how to best showcase them.

Participants will learn how to the following:

  1. Describe the value and power of using stories to engage audiences in a strategic manner
  2. Identify six different types of stories to use when engaging audiences
  3. Explain techniques for creating powerful stories, including both the process of telling stories and the content
COVID19: Using a Health Equity and Human Rights Lens to Protect Vulnerable Populations during this Pandemic and Beyond

Course Objective

  • Discuss why COVID-19 is a health equity issue
  • Identify key principles of the health equity and human rights frameworks to protect vulnerable and marginalized populations during the COVID-19 pandemic and beyond
  • Describe the role of community engagement and advocacy during this pandemic and beyond
  • List sample strategies for transformative and long-lasting change

Date: April 7th, 2020

Presenter:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Columbia University Mailman School of Public Health, Department of Sociomedical Sciences
Founder and President, Board of Directors, Health Equity Initiative


In this month’s Log-in2Learn Webinar Dr. Renata Schiavo discusses the challenges faced during COVID-19 through a health equity lens. Pandemics are complex circumstances that thrive on inequalities and weak health and social systems. Vulnerable populations are not able to adequately adhere to safety measures and bear the burden of pandemic impacts. The webinar explores how a Social Determinants of Health approach should be implemented to address inequalities during a pandemic.The course also highlights risk communication, community engagement and advocacy as key strategies to support this agenda.

Participants will will be able to:

      1. Discuss why COVID-19 is a health equity issue
      2. Identify key principles of the health equity and human rights frameworks to protect vulnerable and marginalized populations during the COVID-19 pandemic and beyond
      3. Describe the role of community engagement and advocacy during this pandemic and beyond
      4. List sample strategies for transformative and long-lasting change
Plain Language: What is it? Why does it matter to health? How can you use it to advance health equity?

Course Objective

  • Identify language that makes comprehension difficult for readers
  • Apply basic strategies to make communication more clear
  • Connect to additional resources to advance their understanding of plain language

Date: January 7th 2020

Presenter:
Gretchen Van Wye, PhD, MA
Assistant Commissioner and Registrar, Bureau of Vital Statistics, New York City Department of Health and Mental Hygiene


In this month’s Log-in2Learn, participants will learn the basics of plain language from Dr. Gretchen Van Wye, Assistant Commissioner and Registrar for the Bureau of Vital Statistics for the New York City Department of Health and Mental Hygiene. Gretchen walks participants through basic strategies of clear communication and discusses how plain language is essential to advance health equity.

Participants will learn about the following three lessons about public health communication:

  1. Identify language that makes comprehension difficult for readers
  2. Apply basic strategies to make communication more clear
  3. Connect to additional resources to advance their understanding of plain language
Writing for the Public : The Building BRIDGES Approach

Course Objective

  • Describe the rhetorical triangle and its components, and how it can be used to analyze communication
  • Identify assumptions you have about your audience and how these influence your writing
  • Construct an empathy map to help focus your writing

Date: December 3rd, 2019

Presenter:
Anne Marie Liebel, EdD
President
Health Communication Partners LLC.


Public health professionals often construct or contribute to written materials about health topics, which are intended for a broad audience. This webinar explains concrete strategies for writing to the public, based in the building BRIDGES approach.

Drawing from both classical rhetoric and the New Literacy Studies, this webinar teaches ways to communicate effectively with the public. Using real-world examples, you’ll learn skills to break down various forms of communication, from pamphlets to websites. You’ll have a chance to explore your own assumptions about your audiences and see how empathy can enhance your writing. You’ll also learn a strategic way to maintain health literacy principles while getting your point across in oral, digital, and multimodal communications.

Participants will learn how to:

  1. Describe the rhetorical triangle and its components, and how it can be used to analyze communication
  2. Identify assumptions you have about your audience and how these influence your writing
  3. Construct an empathy map to help focus your writing
Strategic Skills Training Series: Introduction to Persuasive Communication

Course Objective

By the end of this module, you should know how to:

  • Identify the key theories of persuasion
  • Identify instances where key theories of persuasion can be applied in a public health context
  • Conduct an audience analysis assessment for a persuasive presentation in a public health setting
  • Describe how to assess elements of key theories of persuasion to create a persuasive argument

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn some strategy-based communication principles you can use across different settings and audiences.

Region 2 Public Health Training Center