Category: Communication

Primary Competency Area

Strategies to Advance Health Equity: How Health Departments Can Use Countermarketing to Address Tobacco, Alcohol and Unhealthy Food
Group of Diverse Graduates

Course Objective

  • Summarize evidence on the impact of tobacco countermarketing on the initiation of smoking among young adults.
  • Explain why lessons from evidence-based tobacco counter marketing could be effective for countermarketing alcohol and unhealthy food.
  • Identify and describe at least five elements of effective tobacco countermarketing campaigns and explain their relevance to countermarketing unhealthy food and alcohol.
  • Describe at least three roles that state and local health departments can play in countermarketing tobacco, alcohol and unhealthy food (e.g., creating and/or funding public countermarketing campaigns, funding community and youth groups to develop and launch campaigns, training on countermarketing strategies, convening organizations involved in countermarketing).
  • Describe two specific local or state initiatives designed to support countermarketing of tobacco, alcohol or unhealthy food that have been used in other jurisdictions that could be applied in participant’s own setting.
  • Explain how LHDs can leverage “upstream” strategies, including partnering with social movements and community organizations and expanding democratic participation, to support the design and implementation of these initiatives.

Date: May 1, 2017

Presenter:
Nicholas Freudenberg
Distinguished Professor of Public Health
City University of New York School of Public Health

Emily Franzosa
Senior Researcher
City University of New York School of Public Health

Eleni Murphy
MPH Candidate
City University of New York School of Public Health


This self-paced, interactive module prepares public health professionals working in state and local health departments to develop or support the use of countermarketing strategies to reduce demand for tobacco, alcohol and processed foods high in sugar, salt and unhealthy fats. The session begins with a discussion of countermarketing as a public health strategy for reducing the use of tobacco, alcohol, and unhealthy food. Next, learners will explore the elements of countermarketing campaigns, and look at two health departments that have used them successfully. Finally, learners will apply these strategies to think through a hypothetical countermarketing campaign, and plan how you might use them in your own work.

Collaborating with Churches to Conduct Evidence-Based Health Promotion
Illustration of Church

Course Objective

  • Describe the factors of faith-based HIV prevention programs in churches that may make them more acceptable to African American women than HIV prevention programs conducted in more traditional public health venues.
  • Describe how a CDC-defined evidence based intervention can be used to create the curriculum of a faith-based HIV prevention program
  • Describe which key stakeholders should be involved when designing a faith-based HIV prevention program

Date: February 2, 2016

Presenter:
Gina Wingood, ScD
Sid and Helaine Lerner Professor of Public Health Promotion
Sociomedical Sciences
Columbia University Mailman School of Public Health


In this presentation, Dr. Wingood provides an overview of her research in HIV prevention, especially the community impact of large-scale HIV prevention interventions. The webinar describes the HIV prevention programs and their national dissemination and adoption.

Motivational Interviewing
Person Filling Out Chart

Course Objective

  • List the main guiding principles of motivational interviewing (MI)
  • Explain the importance of MI as a tool to promote behavior change in oral healthcare
  • Describe ways in which MI can be utilized in oral health education to reduce dental disease burden

Date: May 5, 2015

Presenter:
Sam Wakim, DMD, MPH
Chief Dental Officer
Zufall Health Center


Motivational interviewing (MI) is a counseling method designed to strengthen an individual’s motivation for change. It has been studied and utilized extensively by a variety of health professionals to influence behavior change relating to mental health, sexual health and weight management among other conditions. Dr. Sam Wakim will review the definitions, principles and key techniques of motivational interviewing. He will also discuss how motivational interviewing in combination with caries risk assessments and self-management goals are being used to prevent dental caries.

Health Literacy: What is it? Why does it matter to health disparities? What can you do about it to advance health equity?
Word Health Highlighted in Pink

Course Objective

  • Define health literacy
  • Characterize the health outcomes associated with low health literacy
  • Identify strategies to communicate with low-health-literacy audiences

Date: April 7, 2015

Presenter:
Gretchen Van Wye, PhD, MA
Adjunct Assistant Professor, Sociomedical Sciences, Assistant Commissioner of the Bureau of Vital Statistics
Columbia University Mailman School of Public Health, NYC Department of Health and Mental Hygiene


This webinar is an introduction to health literacy and why it is so important for health outcomes. This webinar also provides strategies public health workers can use to communicate with low-literacy audiences.

Risk Communication: Working with the Media During Public Health Emergencies
Tree in Fallen Wet Road

Course Objective

  • Discuss communication challenges for the spokesperson during a crisis
  • Identify strategies to develop messages and deliver messages
  • Illustrate the role of non-verbal communication

Date: December 2, 2014

Presenter:
Laura Taylor, PhD, MCHES
Research Scientist/Health Educator
New Jersey Department of Health

Tom Slater
Risk Communication Specialist
New Jersey Department of Health


This workshop was designed for public health professionals to learn (or update their knowledge) about risk communication and how to work with the media during public health emergencies. Presenters will identify tips and strategies to create message and deliver messages during times of high stress associated with public health events. Examples of how risk communication has been used during previous public health events in NJ will be addressed.

Communicating Public Health: Message Design Strategies to Promote Awareness and Action to Address the Social Determinants of Health
Colorful Illustration of Heads and Thought Bubbles

Course Objective

  • Explain the importance of considering social determinants of health when creating health-related messages
  • List techniques for developing targeted messages that increase awareness and promote action to address the social determinants of health
  • Describe research findings that demonstrate how personal ideology impacts how individuals receive, process, and interpret messages
  • Identify barriers to creating effective messages and media campaigns

Date: October 24,2014

Presenter:
Jeff Niederdeppe, PhD
Associate Professor, Department of Communication
Cornell University


Dr. Niederdeppe discusses discuss public health advocates can use message framing, narratives and visual imagery to shape public opinion and debate on the social conditions that shape the health and well-being of populations. Neiderdeppe focuses on public health campaigns that have worked to increase awareness and promote action to address social determinants of health. He discusses how public health messages aim to target policymakers and the public (both those in support and those in opposition) in order to achieve the goal of a health campaign aimed to reduce health disparities. It is argued that simply raising awareness about a health issues is not enough to address disparities; messages also need to also make connections to broader concepts and values within society in order to be effective.

Participants will learn about the following three lessons about public health communication:

  1. Education and awareness may not be enough to address social determinants of health;
  2. It is important to connect messages to broader values;
  3. and Opposing messengers are a challenge.
Region 2 Public Health Training Center