Category: Leadership and Systems Thinking

Primary Competency Area

Reducing Obesity and Diet-Related Diseases by Limiting Predatory Marketing of Unhealthy Food

Course Objective

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.

Launch Date: June 30th, 2020

Presenter:
Nicholas Freudenberg, DrPH, MPH
Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy
Director, CUNY Urban Food Policy Institute


Unhealthy food is the leading cause of premature death and preventable illness around the world today. Predatory marketing makes a significant contribution to this burden. Public health professionals can play an important role in reducing the prevalence and exposure to predatory marketing. This two-part training module develops an understanding of the current landscape of predatory marketing of unhealthy food and beverages, and how it promotes negative health outcomes particularly for vulnerable populations. This program will define the role of health departments in addressing predatory marketing, outline ways health departments can help document predatory marketing in their communities, and provide recommendations and examples of policy engagement activities public health professionals can get involved in.

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
An Overview of the Policy Process in Public Health and the Need for Systems Thinking

Course Objective

  • Explain the role of policy engagement in public health
  • Describe how policy is understood in a Public Health 3.0 context
  • Define the role of a public health agency in policy making
  • List ways that systems thinking concepts and tools can strengthen the policy process

Launch Date: June 30th, 2020

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant


Engaging in policy making is an essential activity of public health agencies and staff to achieve the goals of Public Health 3.0 and to work collaboratively to address the social determinants of health. This training provides an overview of the policy making process as defined by the Centers for Disease Control, draws on the COVID-19 and other complex public health problems to discuss the challenges commonly faced by public health agencies during this policy process, and makes the case for using a systems thinking approach to overcome these policy roadblocks and address unintended consequences.

Participants will learn about the following:

  1. Explain the role of policy engagement in public health
  2. Describe how policy is understood in a Public Health 3.0 context
  3. Define the role of a public health agency in policy making
  4. List ways that systems thinking concepts and tools can strengthen the policy process
Problem Identification in the Policy Process and How Systems Thinking Fits In

Course Objective

  • Explain Stage One of the policy making process i.e. Problem Identification
  • Describe how Systems Thinking tools and approaches can help visualize a problem
  • Describe how Systems Thinking tools and approaches can help define the boundaries of a problem

Launch Date: June 30th, 2020

Subject Matter Expert:
Helen de Pinho, MBBCh, FCCH (Public Health), MBA
Assistant Professor at Columbia University, Mailman School of Public Health,
Associate Director of the Averting Maternal Death and Disability Program (AMDD) at Columbia University


This training describes how to implement the first stage of the CDC policy process – Problem Identification. Using a scenario focused on the opioid problem in fictitious Tycho County, the course discusses the practical steps that a health department, working in collaboration with key stakeholders, can take to describe and understand this complex problem. The course also explores how the application of systems thinking tools and approaches to make boundary decisions and visualize the problem using behavior over time graphs and rich pictures, can strengthen this stage of the policy making process.

Participants will learn about the following:

  1. Explain Stage One of the policy making process i.e. Problem Identification
  2. Describe how Systems Thinking tools and approaches can help visualize a problem
  3. Describe how Systems Thinking tools and approaches can help define the boundaries of a problem
Assessing your Audience for More Effective Cross-Sector Collaboration

Course Objective

  • Define an audience analysis
  • List approaches to audience analysis
  • Describe how to conduct an audience analysis based on situational characteristics
  • Describe how to conduct an audience analysis based on demographic characteristics
  • Describe how to conduct an audience analysis based on audience disposition and motivation

Launch Date: June 30, 2020

Subject Matter Expert:
Nick Linardopoulos, PhD
Assistant Teaching Professor & Public Speaking Coordinator
Rutgers University, School of Communication & Information, Department of Communication


Multi-sector collaboration is increasingly important for addressing health challenges. This training focuses on assessing audiences to develop tailored communication strategies for building collaborative partnerships. Using a case approach based in fictitious Tycho County, this training will describe the steps of developing an Audience Analysis strategy in order to build cross-sectoral partnerships to address opioid misuse.

Participants will learn about the following:

  1. Define an audience analysis
  2. List approaches to audience analysis
  3. Describe how to conduct an audience analysis based on situational characteristics
  4. Describe how to conduct an audience analysis based on demographic characteristics
  5. Describe how to conduct an audience analysis based on audience disposition and motivation
Shifting the Narrative: Trauma Informed Care to Systems Change

Course Objective

  • Develop a shared understanding of the importance of viewing trauma on a systems level
  • Identify how to utilize trauma informed principles in organizational policy and program development
  • Explain the stages of trauma informed organizational change development and implementation

Date: March 3rd, 2020

Presenter:
Ali Mateo Belen, MSW
Trainer and Principle Consultant
A Mateo Consulting


This month’s Log-in2Learn Webinar takes a look at trauma-informed principles and procedures, encouraging organizations and systems to acknowledge and recognize the trauma that individuals experience. Participants will learn how understanding individual trauma/manifestations of trauma, reflect in the way systems are able to give care to clients and workers within the organization. Participants will also be able to differentiate between policies and practice and learn ways to implement practices that not only benefit clients, but also benefit employees.

Participants will learn how to:

  1. Develop a shared understanding of the importance of viewing trauma on a systems level
  2. Identify how to utilize trauma informed principles in organizational policy and program development
  3. Explain the stages of trauma informed organizational change development and implementation
Taking Intelligent Risks: Leading Change that Works

Course Objective

  • Understand the role and importance of change in the workplace
  • Describe and identify reasons why people are resistant to change
  • Learn how to implement beneficial strategies to effectively manage change in the workplace

Date: February 4th 2020

Presenter:
Dr. Paul Thurman
Associate Professor of Health Policy and Management at Columbia University Mailman School of Public Health


In this month’s Log-in2Learn, participants will explore how to navigate change in the workplace with Dr. Paul Thurman, Associate Professor of Health Policy and Management at Columbia University Mailman School of Public Health. The course describes the concept of change in a professional setting, what changes are needed to make healthcare companies agile and how to implement these changes in the workplace. The webinar also explores the barriers to intelligent change management, providing managers and leaders with actionable tips to overcome these barriers.

Participants will learn about the following three lessons about public health communication:

  1. Understand the role and importance of change in the workplace
  2. Describe and identify reasons why people are resistant to change
  3. Learn how to implement beneficial strategies to effectively manage change in the workplace
Systems Thinking: Habits for Addressing Public Health Challenges

Course Objective

  • Recognize the events, patterns, and structures relating to complex public health challenges
  • Explain how mental models impact the way we perceive, and intervene in, public health problems
  • Identify ways to incorporate systems thinking habits in your everyday practice

Date: November 12, 2019

Presenter:
Helen de Pinho,MBBCh, FCCH, MBA
Assistant Professor
Population and Family Health at the Columbia University


In this month’s Log-in2Learn webinar, you will learn how to integrate systems thinking concepts into your work to address public health issues from Dr. Helen De Pinho. The webinar further delves into various systems thinking habits to develop in public health practice. Helen explains that systems thinking is not about looking at events in isolation, but rather considers underlying patterns, events and structures. The webinar provides a look into decoding the complexity of public health problems and tool to avoiding linear thinking. Based on a fictitious case study, you will learn how to apply concrete systems thinking approaches in daily public health practice, taking into consideration your own mental models and the mental models that may be embedded in organizations where you work.

Participants will learn how to:

  1. Recognize the events, patterns, and structures relating to complex public health challenges
  2. Explain how mental models impact the way we perceive, and intervene in, public health problems
  3. Identify ways to incorporate systems thinking habits in your everyday practice
A Systems Approach to Understanding Childhood Obesity

Course Objective

By the end of this module, you should know how to:

  • Describe public health as part of a larger inter-related system of organizations that influence the health of populations at local, national, and global levels.
  • Describe different stakeholders with the power to address childhood obesity.
  • Explain how local health departments (LHDs) can use systems thinking approaches while planning intersectoral initiatives to reduce inequities in childhood obesity.

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

This module developed by the Region 2 Public Health Training Center (PHTC) aims to explore how to use problem solving approaches inspired by systems thinking to reduce inequities in childhood obesity.* Systems thinking is a methodological approach that helps us better understand how complex systems operate, and how we can identify leverage points within systems to influence behavior. Since this is a foundational module, our goal is just to introduce how a systems thinking lens can be applied to a major public health issue.

In this module, you will learn how to identify the characteristics of a system in a public health context.

*To learn more about systems thinking, please enroll in the course ‘Introduction to Systems Thinking’, part of the Strategic Skills training series also offered by the Region 2 Public Health Training Center.

Strategic Skills Training Series: Introduction to Change Management

Course Objective

By the end of this module, you should know how to:

  • Assess how change impacts individuals and organizations
  • Analyze barriers to change in a community
  • Describe the role of leadership in managing change
  • Explain the importance of communicating about change in the right way

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to describe how change impacts individuals and organizations.

Strategic Skills Training Series: Introduction to Systems Thinking

Course Objective

By the end of this module, you should know how to:

  • Consider events, patterns, and structures related to a complex problem
  • Explain what a complex adaptive system is
  • Explain how mental models impact the way we perceive a problem
  • List some key systems thinking habits to develop

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health practitioners to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. This first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to identify the characteristics of a system in a public health context.

Region 2 Public Health Training Center