Category: Learning Module

Format

Reducing Obesity and Diet-Related Diseases by Limiting Predatory Marketing of Unhealthy Food

Course Objective

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.

Launch Date: June 30th, 2020

Presenter:
Nicholas Freudenberg, DrPH, MPH
Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy
Director, CUNY Urban Food Policy Institute


Unhealthy food is the leading cause of premature death and preventable illness around the world today. Predatory marketing makes a significant contribution to this burden. Public health professionals can play an important role in reducing the prevalence and exposure to predatory marketing. This two-part training module develops an understanding of the current landscape of predatory marketing of unhealthy food and beverages, and how it promotes negative health outcomes particularly for vulnerable populations. This program will define the role of health departments in addressing predatory marketing, outline ways health departments can help document predatory marketing in their communities, and provide recommendations and examples of policy engagement activities public health professionals can get involved in.

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
Change Management: How Leadership can Support Staff During Crises

Course Objective

  • Explain key elements of the adaptive leadership model.
  • List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  • Describe how a planned change initiative can be implemented using Kotter’s 8-step model.

Launch Date: June 30th, 2020

Subject Matter Expert:
Emil J. Sadloch
President, Sadloch Development Associates & Instructor for Rutgers University’s Executive and Professional Education
School of Public Health, School of Environmental and Biological Sciences


The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. This training is the second in the Strategic Skills Training Series focused on Change Management for Public Health Professionals. This module explains the utility of the adaptive leadership model and the 4 dimensions of change readiness to address public health workforce issues, specifically focusing on staff morale. It also guides you through Kotter’s 8-step model to plan, implement, and sustain change within an organization.

Participants will learn about the following:

  1. Explain key elements of the adaptive leadership model.
  2. List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  3. Describe how a planned change initiative can be implemented using Kotter’s 8-step model.
An Overview of the Policy Process in Public Health and the Need for Systems Thinking

Course Objective

  • Explain the role of policy engagement in public health
  • Describe how policy is understood in a Public Health 3.0 context
  • Define the role of a public health agency in policy making
  • List ways that systems thinking concepts and tools can strengthen the policy process

Launch Date: June 30th, 2020

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant


Engaging in policy making is an essential activity of public health agencies and staff to achieve the goals of Public Health 3.0 and to work collaboratively to address the social determinants of health. This training provides an overview of the policy making process as defined by the Centers for Disease Control, draws on the COVID-19 and other complex public health problems to discuss the challenges commonly faced by public health agencies during this policy process, and makes the case for using a systems thinking approach to overcome these policy roadblocks and address unintended consequences.

Participants will learn about the following:

  1. Explain the role of policy engagement in public health
  2. Describe how policy is understood in a Public Health 3.0 context
  3. Define the role of a public health agency in policy making
  4. List ways that systems thinking concepts and tools can strengthen the policy process
Assessing your Audience for More Effective Cross-Sector Collaboration

Course Objective

  • Define an audience analysis
  • List approaches to audience analysis
  • Describe how to conduct an audience analysis based on situational characteristics
  • Describe how to conduct an audience analysis based on demographic characteristics
  • Describe how to conduct an audience analysis based on audience disposition and motivation

Launch Date: June 30, 2020

Subject Matter Expert:
Nick Linardopoulos, PhD
Assistant Teaching Professor & Public Speaking Coordinator
Rutgers University, School of Communication & Information, Department of Communication


Multi-sector collaboration is increasingly important for addressing health challenges. This training focuses on assessing audiences to develop tailored communication strategies for building collaborative partnerships. Using a case approach based in fictitious Tycho County, this training will describe the steps of developing an Audience Analysis strategy in order to build cross-sectoral partnerships to address opioid misuse.

Participants will learn about the following:

  1. Define an audience analysis
  2. List approaches to audience analysis
  3. Describe how to conduct an audience analysis based on situational characteristics
  4. Describe how to conduct an audience analysis based on demographic characteristics
  5. Describe how to conduct an audience analysis based on audience disposition and motivation
Taking Intelligent Risks: Leading Change that Works

Course Objective

  • Understand the role and importance of change in the workplace
  • Describe and identify reasons why people are resistant to change
  • Learn how to implement beneficial strategies to effectively manage change in the workplace

Date: February 4th 2020

Presenter:
Dr. Paul Thurman
Associate Professor of Health Policy and Management at Columbia University Mailman School of Public Health


In this month’s Log-in2Learn, participants will explore how to navigate change in the workplace with Dr. Paul Thurman, Associate Professor of Health Policy and Management at Columbia University Mailman School of Public Health. The course describes the concept of change in a professional setting, what changes are needed to make healthcare companies agile and how to implement these changes in the workplace. The webinar also explores the barriers to intelligent change management, providing managers and leaders with actionable tips to overcome these barriers.

Participants will learn about the following three lessons about public health communication:

  1. Understand the role and importance of change in the workplace
  2. Describe and identify reasons why people are resistant to change
  3. Learn how to implement beneficial strategies to effectively manage change in the workplace
A Systems Approach to Understanding Childhood Obesity

Course Objective

By the end of this module, you should know how to:

  • Describe public health as part of a larger inter-related system of organizations that influence the health of populations at local, national, and global levels.
  • Describe different stakeholders with the power to address childhood obesity.
  • Explain how local health departments (LHDs) can use systems thinking approaches while planning intersectoral initiatives to reduce inequities in childhood obesity.

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

This module developed by the Region 2 Public Health Training Center (PHTC) aims to explore how to use problem solving approaches inspired by systems thinking to reduce inequities in childhood obesity.* Systems thinking is a methodological approach that helps us better understand how complex systems operate, and how we can identify leverage points within systems to influence behavior. Since this is a foundational module, our goal is just to introduce how a systems thinking lens can be applied to a major public health issue.

In this module, you will learn how to identify the characteristics of a system in a public health context.

*To learn more about systems thinking, please enroll in the course ‘Introduction to Systems Thinking’, part of the Strategic Skills training series also offered by the Region 2 Public Health Training Center.

Strategic Skills Training Series: Introduction to Change Management

Course Objective

By the end of this module, you should know how to:

  • Assess how change impacts individuals and organizations
  • Analyze barriers to change in a community
  • Describe the role of leadership in managing change
  • Explain the importance of communicating about change in the right way

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to describe how change impacts individuals and organizations.

Strategic Skills Training Series: Introduction to Persuasive Communication

Course Objective

By the end of this module, you should know how to:

  • Identify the key theories of persuasion
  • Identify instances where key theories of persuasion can be applied in a public health context
  • Conduct an audience analysis assessment for a persuasive presentation in a public health setting
  • Describe how to assess elements of key theories of persuasion to create a persuasive argument

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn some strategy-based communication principles you can use across different settings and audiences.

Strategic Skills Training Series: Introduction to Systems Thinking

Course Objective

By the end of this module, you should know how to:

  • Consider events, patterns, and structures related to a complex problem
  • Explain what a complex adaptive system is
  • Explain how mental models impact the way we perceive a problem
  • List some key systems thinking habits to develop

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health practitioners to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. This first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to identify the characteristics of a system in a public health context.

Introduction to Qualitative Research
Group of People Conducting Research

Course Objective

  • Describe the rationale for using qualitative research to answer a particular question or to study a phenomenon of interest
  • Describe critical elements of each of the five main approaches to qualitative research
  • Describe the four main types of qualitative data collection methods including the main procedures and challenges associated with each
  • Select an appropriate data collection method(s) for a given study question or approach
  • Discuss commonly used strategies to ensure validity and reliability in qualitative research

Date: December 14, 2018

Presenter:
New York City-Long Island-Lower Tri-County Public Health Training Center with revisions made by the Region 2 Public Health Training Center


Qualitative research is “an inquiry process of understanding whereby the researcher builds a complex, holistic picture, analyzes words, reports detailed views of informants, and conducts the study in a natural setting,” (Creswell 249). In ‘Introduction to Qualitative Research,’ learners follow along with two staff members from the Huntsville Department of Health as they discuss key concepts in qualitative research and decide how to examine an underutilized program using qualitative methods. Through interactive exercises and feedback, learners will explore the most common approaches to and data collection methods in qualitative research. The following discussion was based on John W. Creswell’s Qualitative Inquiry & Research Design, a text commonly used in qualitative research methods courses. Additional resources and suggested readings are provided for those who are interested in learning more about specific topics and concept introduced in this training.

Region 2 Public Health Training Center