Category: Program Planning and Policy Development

Primary Competency Area

Reducing Obesity and Diet-Related Diseases by Limiting Predatory Marketing of Unhealthy Food

Course Objective

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.

Launch Date: June 30th, 2020

Presenter:
Nicholas Freudenberg, DrPH, MPH
Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy
Director, CUNY Urban Food Policy Institute


Unhealthy food is the leading cause of premature death and preventable illness around the world today. Predatory marketing makes a significant contribution to this burden. Public health professionals can play an important role in reducing the prevalence and exposure to predatory marketing. This two-part training module develops an understanding of the current landscape of predatory marketing of unhealthy food and beverages, and how it promotes negative health outcomes particularly for vulnerable populations. This program will define the role of health departments in addressing predatory marketing, outline ways health departments can help document predatory marketing in their communities, and provide recommendations and examples of policy engagement activities public health professionals can get involved in.

Learning Objectives for Part I: Understanding Predatory Marketing

  • Define targeted and predatory marketing.
  • Distinguish between different types of predatory marketing, with examples.
  • Describe digital media avenues used for predatory marketing.
  • Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.

Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing

  • Describe ways to increase awareness of predatory marketing in communities.
  • Describe how local, state and federal governments can regulate predatory marketing.
  • List at least 2 actionable strategies for communities to decrease predatory marketing practices.
  • List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
An Overview of the Policy Process in Public Health and the Need for Systems Thinking

Course Objective

  • Explain the role of policy engagement in public health
  • Describe how policy is understood in a Public Health 3.0 context
  • Define the role of a public health agency in policy making
  • List ways that systems thinking concepts and tools can strengthen the policy process

Launch Date: June 30th, 2020

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant


Engaging in policy making is an essential activity of public health agencies and staff to achieve the goals of Public Health 3.0 and to work collaboratively to address the social determinants of health. This training provides an overview of the policy making process as defined by the Centers for Disease Control, draws on the COVID-19 and other complex public health problems to discuss the challenges commonly faced by public health agencies during this policy process, and makes the case for using a systems thinking approach to overcome these policy roadblocks and address unintended consequences.

Participants will learn about the following:

  1. Explain the role of policy engagement in public health
  2. Describe how policy is understood in a Public Health 3.0 context
  3. Define the role of a public health agency in policy making
  4. List ways that systems thinking concepts and tools can strengthen the policy process
Building BRIDGES to Communicate with Multi-Sector Partners

Course Objective

  • Describe the process of identifying others’ positions including values, actions, and resources
  • Explain how differing definitions of key issues and problems can create misunderstanding
  • Identify systems and structures that support collaboration

Date: September 10, 2019

Presenter:
Dr. Anne Marie Liebel, EdD.
President
Health Comunication Partners LLC.


This month’s Log-in2Learn is the second in a three-part series designed to help you convey public health messages that resonate with audiences outside of public health. Using the approach of building BRIDGES, Dr. Anne Marie Liebel concentrates on communication strategies to use with potential collaborative partners.

It is well known that multi-sectoral partnerships are key to addressing some of society’s most deep-seated problems, and that multiple perspectives are beneficial in seeking to affect meaningful and sustainable change. It is essential in such collaborative efforts to be able to build on commonalities, and communicate across differences, recognizing various stakeholders’ goals, assumptions, and approaches.

Drawing on policy sociology and inquiry-as-stance, this webinar explores communication to and from policy-makers, the media, and other potential partners. You’ll have the opportunity to explore the main challenges in successful cross-sector communication. You’ll examine how communicating with multi sector partners contrasts with communicating with a public health audience. And you’ll learn the steps for building bridges to potential collaborators.

Participants will learn how to:

  1. Describe the process of identifying others’ positions including values, actions, and resources
  2. Explain how differing definitions of key issues and problems can create misunderstanding
  3. Identify systems and structures that support collaboration
Policy Engagement: An Essential Role for Public Health Agencies in Public Health 3.0

Course Objective

  • Describe the policy engagement process in public health
  • Identify approaches that public health agencies can use to inform policy development
  • Describe how the elements of the community health improvement process can be used to support effective policy engagement to achieve public health goals

Date: August 6, 2019

Presenter:
Sylvia Pirani, MPH, MS
Public Health Practice Consultant


In this Month’s Log-in2Learn webinar, participants learn about various policy-focused approaches that public health agencies can utilize from Sylvia Pirani, MPH, MS. The lecture takes a systems thinking approach and acknowledges that policy making is a rarely linear process with stages occurring simultaneously. From policy around motor vehicle related incident and fluoridation of drinking water through the transition to Public Health surveillance, this webinar walks participants through the evolution of policy engagement up to Public Health 3.0 and the role of the Chief Health Strategist. Focusing on partnerships and cross-cutting activities such as stakeholder engagement, collaboration and communication Slvia Pirani provides an overview of the policy engagement process.

Participants will learn how to:

  1. Describe the policy engagement process in public health
  2. Identify approaches that public health agencies can use to inform policy development
  3. Describe how the elements of the community health improvement process can be used to support effective policy engagement to achieve public health goals
Building Logic Models
Illustrated Hands with Sticky Notes

Course Objective

  • Construct a public health program logic model based on given program information

Date: December 14, 2018

Presenter:
New York City-Long Island-Lower Tri-County Public Health Training Center with revisions made by the Region 2 Public Health Training Center


In this training program, participants will build a logic model based on a scenarios related to improving access to healthy food in underserved neighborhoods. Participants will be asked to create a logic model based on components in the scenario and will be able to compare their logic model to an expert logic model.

Activism and Health Promotion: A Primer
Black Lives Matter Protest

Course Objective

  • Describe influential frameworks for understanding activist successes and failures
  • Discuss contemporary social movements and their relevance to health promotion and public health
  • Describe common strategic challenges that face health activists

Date: October 2, 2018

Presenter:
Merlin Chowkwanyun, PhD, MPH
Donald Gemson Assistant Professor of Sociomedical Sciences
Columbia University Mailman School of Public Health


In October 2018’s Log-in2Learn webinar, participants learn from Dr. Merlin Chowkwanyun about the history and role of social movements in driving public health and health promotion efforts in the United States. The lecture addresses the considerations made by activists in health advocacy work, such as: opportunities for conciliation, confrontation, or compromise; rhetoric and framing of messages; audience sensitivity in social movements; positionality of activist groups; and the use of coalitions. Dr. Chowkwanyun applies these frameworks to describe and evaluate the strategies of past health topics associated with activist efforts, including: healthcare access, mass incarceration, HIV/AIDS, breast cancer, environmental justice, and vaccination. At the end of the lecture, Dr. Chowkwanyun describes three recent movements – Occupy Wall Street, Black Lives Matter, and Me Too – and forecasts their role in health policy development.

Collective Impact Part I: Common Agenda and Shared Measures
Hands Drawing on Chalkboard

Course Objective

  • Identify some ways a community organization could provide assists to a Collective Impact project.
  • Describe a key practice for the Continuous Communication condition.
  • List the elements of Backbone Support for a Collective Impact project.
  • Describe how technology-based tools can affect Collective Impact efforts.

Date: August 31, 2018

Presenter:
Bill Barberg
President
Insightformation, Inc.


This module is part two of a two-part introductory series to the Collective Impact framework. In this module, participants build upon the lessons of part one by learning about the last three conditions of the Collective Impact framework–mutually reinforcing activities, continuous communication, and backbone support. Participants will explore best practices of each of these conditions in order to advance public health initiatives.

Collective Impact Part II: Mutually Reinforcing Activities, Continuous Communication, and Backbone Support
Hands Drawing Graph on Chalkboard

Course Objective

  • Identify some ways a community organization could provide assists to a Collective Impact project.
  • Describe a key practice for the Continuous Communication condition.
  • List the elements of Backbone Support for a Collective Impact project.
  • Describe how technology-based tools can affect Collective Impact efforts.

Date: August 31, 2018

Presenter:
Bill Barberg
President
Insightformation, Inc.


This module is part two of a two-part introductory series to the Collective Impact framework. In this module, participants build upon the lessons of part one by learning about the last three conditions of the Collective Impact framework – mutually reinforcing activities, continuous communication, and backbone support. Participants will explore best practices of each of these conditions in order to advance public health initiatives.

Data-Based Decision-Making Using Data to Intervene for Maternal and Child Health – Part Two in a Series
Woman Staring at 3D Pie Graph on White Board

Course Objective

  • Identify sources of evidence-based interventions/promising practices.
  • Define and develop SMART objectives, for outcome evaluation.
  • Use progress and outcome measures in program monitoring and evaluation.

Date: April 10, 2018

Presenter:
Michael Medvesky
Director
Public Health Information Group, New York State Department of Health


The purpose of this training is to inform public health professionals how to use data to shape needs assessments, develop public health programs, and provide a framework for program evaluation. In Part Two of this series, learners will take advantage of readily available data sources to explore interventions and programs to address public health issues in maternal and child health using Columbia County, NY as a case study.

Data-Based Decision-Making Using Data to Intervene for Maternal and Child Health – Part One in a Series
Woman Staring at 3D Pie Graph on White Board

Course Objective

  • Identify and locate sources of Maternal and Child Health data in New York State, at state, county, and sub-county levels.
  • Use descriptive epidemiology (person, place, and time) in needs assessment and program targeting.
  • Use data to identify high-risk populations in population for program targeting

Date: April 10, 2018

Presenter:
Michael Medvesky
Director
Public Health Information Group, New York State Department of Health


The purpose of this training is to inform public health professionals how to use data to shape needs assessments, develop public health programs, and provide a framework for program evaluation. In Part One of this series, learners will take advantage of readily available data sources to begin planning and implementing a successful health program related to issues in maternal and child health using Columbia County, NY as a case study.

Region 2 Public Health Training Center