Category: Public Health Science

Primary Competency Area

Strategic Skills Training Series: Introduction to Persuasive Communication

Course Objective

By the end of this module, you should know how to:

  • Identify the key theories of persuasion
  • Identify instances where key theories of persuasion can be applied in a public health context
  • Conduct an audience analysis assessment for a persuasive presentation in a public health setting
  • Describe how to assess elements of key theories of persuasion to create a persuasive argument

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn some strategy-based communication principles you can use across different settings and audiences.

Strategic Skills Training Series: Introduction to Systems Thinking

Course Objective

By the end of this module, you should know how to:

  • Consider events, patterns, and structures related to a complex problem
  • Explain what a complex adaptive system is
  • Explain how mental models impact the way we perceive a problem
  • List some key systems thinking habits to develop

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health practitioners to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. This first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to identify the characteristics of a system in a public health context.

Change and Public Health: A Deeper Look into Leading Change Successfully

Course Objective

  • Identify key competencies for managing change in the role of the Chief Health Strategist and Public Health 3.0
  • Assess how change impacts individuals and organizations when addressing a major public health crisis
  • Describe how Kotter’s “8-Step Process for Leading Change” may help guide a successful organizational change initiative

Date: October 1, 2019

Presenter:
Emil J. Sadloch, MA
President, Sadloch Development Associates


In this Month’s Log-in2Learn webinar, participants learn about change management principles that public health professionals can utilize from Emil J. Sadloch, MA, President of SADLOCH DEVELOPMENT ASSOCIATES. Using a systems thinking approach to generate collaboration in Public Health 3.0, Emil provides an overview of how Chief Health Strategists can be change agents, who take the initiative in actualizing change. Emil highlights Kotter’s 8-Step Model for Leading Change as one of various frameworks for implementing change practices.

Participants will learn how to:

  1. Identify key competencies for managing change in the role of the Chief Health Strategist and Public Health 3.0
  2. Assess how change impacts individuals and organizations when addressing a major public health crisis
  3. Describe how Kotter’s “8-Step Process for Leading Change” may help guide a successful organizational change initiative
Building BRIDGES to Communicate with Multi-Sector Partners

Course Objective

  • Describe the process of identifying others’ positions including values, actions, and resources
  • Explain how differing definitions of key issues and problems can create misunderstanding
  • Identify systems and structures that support collaboration

Date: September 10, 2019

Presenter:
Dr. Anne Marie Liebel, EdD.
President
Health Comunication Partners LLC.


This month’s Log-in2Learn is the second in a three-part series designed to help you convey public health messages that resonate with audiences outside of public health. Using the approach of building BRIDGES, Dr. Anne Marie Liebel concentrates on communication strategies to use with potential collaborative partners.

It is well known that multi-sectoral partnerships are key to addressing some of society’s most deep-seated problems, and that multiple perspectives are beneficial in seeking to affect meaningful and sustainable change. It is essential in such collaborative efforts to be able to build on commonalities, and communicate across differences, recognizing various stakeholders’ goals, assumptions, and approaches.

Drawing on policy sociology and inquiry-as-stance, this webinar explores communication to and from policy-makers, the media, and other potential partners. You’ll have the opportunity to explore the main challenges in successful cross-sector communication. You’ll examine how communicating with multi sector partners contrasts with communicating with a public health audience. And you’ll learn the steps for building bridges to potential collaborators.

Participants will learn how to:

  1. Describe the process of identifying others’ positions including values, actions, and resources
  2. Explain how differing definitions of key issues and problems can create misunderstanding
  3. Identify systems and structures that support collaboration
Combating the Opioid Crisis with Audience-Centric Communications Strategies

Course Objective

  • Describe audience knowledge, attitudes, and beliefs around the risks of prescription opioids
  • Develop messaging models that build knowledge in a logical, audience-centric sequence
  • Identify communications strategies to reduce risky management of prescription opioids

Date: July 9, 2019

Presenter:
Sophia Lerdahl
Group Management Director, Substance Programs
Rescue: The Behavior Change Agency


This webinar discusses the various communication strategies used to reach the diverse audiences surrounding Opioid Misuse. Participants will learn about effective communication strategies in combating the Opioid Crisis from Sophia Lerdahl, Group Management Director at Rescue.

Participants will learn how to:

  1. Describe audience knowledge, attitudes, and beliefs around the risks of prescription opioids
  2. Develop messaging models that build knowledge in a logical, audience-centric sequence
  3. Identify communications strategies to reduce risky management of prescription opioids
Building BRIDGES: Understanding our Position in Multi-Sector Communication

Course Objective

  • Consider our own assumptions about multi-sector communication, and about ourselves as communicators
  • Explore how our disciplines and workplaces tend to have their own terminology, jargon, or language, which can become invisible to us over time
  • Learn the importance of identifying our core, foundational values, as well as considering who and what might help us as we build the next bridge

Date: June 4, 2019

Presenter:
Dr. Anne Marie Liebel, EdD
President Health Communication Partners LLC


In this month’s Log-in2Learn webinar, participants learn from Dr. Anne Marie Liebel about the BRIDGES (bi-directional, resource-based, inquiry as stance, digital and multi-modal, global and local, equity-focused, social and situated) approach to multi-sector communication. In this first of a three-part webinar series, Dr. Liebel focuses on how the self both informs and is reflected by our communication choices. The lecture provides five concrete steps to help viewers identify own assumptions, professional positions and personal values that illuminate their current communication strengths and needs. Throughout the webinar, Dr. Liebel provides several personal and professional anecdotes that illustrate the importance of self-reflection in multi-sector communication.

Presenter: Anne Marie Liebel, EdD President Health Communication Partners LLC

Participants will learn how to:

  1. Consider their our own assumptions about multi-sector communication, and about ourselves as communicators
  2. Explore how our disciplines and workplaces tend to have their own terminology, jargon, or language, which can become invisible to us over time
  3. Learn the importance of identifying our core, foundational values, as well as considering who and what might help us as we build the next bridge
Systems Thinking for Public Health: An Introduction
Systems Thinking for Public Health An Introduction

Course Objective

  • Define a system
  • Explain why systems thinking is important for public health
  • Describe 3 tools for systems thinking

Date: May 7, 2019

Presenter:
Dr. Jacqueline Merrill, PhD, MPH, RN


In this month’s Log-in2Learn webinar, participants learn from Dr. Jacqueline Merrill about the value of systems thinking in addressing major, complex public health challenges. The lecture provides an overview on public health’s emerging responsibility to engage multiple stakeholders and community partners in improving social determinants of health, as well as how systems thinking can facilitate the creation of context-specific solutions between them. Dr. Merrill introduces the major constructs and describes basic decision-making tools used in systems thinking. At the end of the lecture, Dr. Merrill illustrates in-depth examples in applying systems thinking techniques in public health.

Participants will learn how to:

  1. Define a system
  2. Explain why systems thinking is important for public health
  3. Describe 3 tools for systems thinking
E-Cigarettes and Evolving Challenges for Tobacco Control
Woman Smoking E-Cigarette

Course Objective

  • Describe potential health risks posed by electronic cigarettes
  • Evaluate the effectiveness of e-cigarettes for smoking cessation
  • Describe the health risks posed by hookah smoking

Date: September 27, 2018

Presenter:
Kevin R. J. Schroth, JD, BA
Associate Professor
School of Public Health, Rutgers University


This webinar will describe how the market for tobacco products has grown more diverse. It will focus on the emergence of e-cigarettes, addressing trends in use, marketing, effectiveness for quitting, potential health impact, and government regulations. It will also address issues related to hookah smoking.

Understanding Diabetes Numbers
Diabetes Test

Course Objective

  • Identify high and low blood glucose levels in relation to age
  • Understand the impact of rising or falling blood glucose values
  • Understand how the A1C reflects long term diabetes control
  • Understand ketone values and their impact
  • Know when to contact the provider for immediate diabetes management issues
  • Know when to contact 911 for diabetes related issues
  • Know when to contact the provider for overall management adjustments
  • What to send home in preparation for a visit to the endocrinologist

Date: August 29, 2018

Presenter:
Linda Moskin, MD, MPH & Anne Brennan, MS, RN, FNP
New York City Department of Health and Mental Hygiene (DOHMH)


This self-paced module provides an overview of important metrics related to managing diabetes. In this training, participants will learn about blood glucose values, A1C testing, ketone testing, and diabetes management adjustments.

Story of Diabetes
Woman and Child Reading Diabetes Results

Course Objective

  • To describe the evolution of how diabetes was understood and treated
  • To explain how diabetes is currently managed
  • To provide examples of potential future treatment regimens and technologies

Date: August 29, 2018

Presenter:
Linda Moskin, MD, MPH & Anne Brennan, MS, RN, FNP
New York City Department of Health and Mental Hygiene (DOHMH)


This self-paced module provides a historical overview of the chronic disease, diabetes mellitus or Type 1 diabetes. In this training, participants will learn about diabetes treatment and management throughout history from Ancient Egyptian civilization to modern day treatment regimens and technologies.

Region 2 Public Health Training Center