Category: Public Health Science

Primary Competency Area

Change Management: How Leadership can Support Staff During Crises

Course Objective

  • Explain key elements of the adaptive leadership model.
  • List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  • Describe how a planned change initiative can be implemented using Kotter’s 8-step model.

Launch Date: June 30th, 2020

Subject Matter Expert:
Emil J. Sadloch
President, Sadloch Development Associates & Instructor for Rutgers University’s Executive and Professional Education
School of Public Health, School of Environmental and Biological Sciences


The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. This training is the second in the Strategic Skills Training Series focused on Change Management for Public Health Professionals. This module explains the utility of the adaptive leadership model and the 4 dimensions of change readiness to address public health workforce issues, specifically focusing on staff morale. It also guides you through Kotter’s 8-step model to plan, implement, and sustain change within an organization.

Participants will learn about the following:

  1. Explain key elements of the adaptive leadership model.
  2. List the 4 dimensions of change readiness and list questions to be raised under each dimension.
  3. Describe how a planned change initiative can be implemented using Kotter’s 8-step model.
Social Inequality and Health Disparities in the COVID-19 Pandemic

Course Objective

  • Identify key trends in health disparities during the COVID-19 pandemic to date
  • Describe how the pandemic exacerbates existing social inequalities
  • Examine several proposed interventions to address health disparities in the pandemic response

Date: June 2nd, 2020

Presenter:
Alexandra Zenoff, MPH.
Senior Program Manager
East-West Management Institute, Inc. (EWMI)


In this month’s Log-in2Learn webinar Alexandra Zenoff discusses the role of structural racism in health disparities, how this affects health outcomes and the need to address it. The COVID-19 pandemic has exacerbated social inequalities and considering the social determinants of health is crucial to alleviating this issue. Drawing insights from historic and current public health efforts can help with designing responses to the COVID-19 pandemic. The importance of building on existing best practices like community consultations and appropriate data collection is discussed. Participants are provided with articles for further learning and resources such as the COVID-19 racial tracker and CDC’s Social Vulnerability Index.

Participants will learn about the following:

  1. Identify key trends in health disparities during the COVID-19 pandemic to date
  2. Describe how the pandemic exacerbates existing social inequalities
  3. Examine several proposed interventions to address health disparities in the pandemic response
COVID-19: Where are we and Where are we going

Course Objective

Date: May 5, 2020

Presenter:
Wafaa M. El-Sadr, MD, MPH, MPA
Professor of Epidemiology and Medicine at Columbia University,
Director of ICAP at Columbia University,
Director of the Global Health Initiative at the Mailman School of Public Health

In this month’s Log-in2Learn Dr. Wafaa M. El-Sadr presents an overview of the epidemiology of SARS-CoV-2 (COVID-19). Current statistics (as at the day of the webinar) show that racial/ethnic background, age and the presence of comorbidities lead to severity of outcomes. Participants are informed about known modes of transmission (droplets and contact) and the development process of future vaccines is discussed. Participants will understand the impacts of COVID-19 on the health system including a decrease in health services. As knowledge of COVID-19 continues to evolve, easing of mitigation measures needs to be done carefully to sustain progress that has been made.

After the webinar, participants will be able to:

  1. List key milestones in the spread of COVID-19
  2. Identify where New York City/NYS is in relation to the Whitehouse’s Guidelines for Opening Up America Again
  3. Describe what is being forecast for the next 6 months in relation to COVID-19
Plain Language: What is it? Why does it matter to health? How can you use it to advance health equity?

Course Objective

  • Identify language that makes comprehension difficult for readers
  • Apply basic strategies to make communication more clear
  • Connect to additional resources to advance their understanding of plain language

Date: January 7th 2020

Presenter:
Gretchen Van Wye, PhD, MA
Assistant Commissioner and Registrar, Bureau of Vital Statistics, New York City Department of Health and Mental Hygiene


In this month’s Log-in2Learn, participants will learn the basics of plain language from Dr. Gretchen Van Wye, Assistant Commissioner and Registrar for the Bureau of Vital Statistics for the New York City Department of Health and Mental Hygiene. Gretchen walks participants through basic strategies of clear communication and discusses how plain language is essential to advance health equity.

Participants will learn about the following three lessons about public health communication:

  1. Identify language that makes comprehension difficult for readers
  2. Apply basic strategies to make communication more clear
  3. Connect to additional resources to advance their understanding of plain language
Strategic Skills Training Series: Introduction to Persuasive Communication

Course Objective

By the end of this module, you should know how to:

  • Identify the key theories of persuasion
  • Identify instances where key theories of persuasion can be applied in a public health context
  • Conduct an audience analysis assessment for a persuasive presentation in a public health setting
  • Describe how to assess elements of key theories of persuasion to create a persuasive argument

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health leaders and the public health workforce to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. The first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn some strategy-based communication principles you can use across different settings and audiences.

Strategic Skills Training Series: Introduction to Systems Thinking

Course Objective

By the end of this module, you should know how to:

  • Consider events, patterns, and structures related to a complex problem
  • Explain what a complex adaptive system is
  • Explain how mental models impact the way we perceive a problem
  • List some key systems thinking habits to develop

…and see how you can incorporate these concepts in your practice to address a major public health crisis.

The Strategic Skills Training Series developed by the Region 2 PHTC aims to help prepare public health practitioners to develop the practices and competencies associated with being a Chief Health Strategist. The modules in this series use the community health improvement planning process to introduce you to the basics of the following four strategic skills areas. This first set of modules have been developed at an introductory level; the next part of the series will build on these foundational modules.

To help you think about ways to leverage these skills in your journey as a Chief Health Strategist to address real world problems in your community, the modules will utilize a case study approach, set in the fictitious Tycho County.

Follow how the Tycho County Health Department could adopt a systems approach to inform its thinking and planning while developing a community health improvement plan focused on a familiar public health problem, opioid misuse.

In this module, you will learn how to identify the characteristics of a system in a public health context.

Change and Public Health: A Deeper Look into Leading Change Successfully

Course Objective

  • Identify key competencies for managing change in the role of the Chief Health Strategist and Public Health 3.0
  • Assess how change impacts individuals and organizations when addressing a major public health crisis
  • Describe how Kotter’s “8-Step Process for Leading Change” may help guide a successful organizational change initiative

Date: October 1, 2019

Presenter:
Emil J. Sadloch, MA
President, Sadloch Development Associates


In this Month’s Log-in2Learn webinar, participants learn about change management principles that public health professionals can utilize from Emil J. Sadloch, MA, President of SADLOCH DEVELOPMENT ASSOCIATES. Using a systems thinking approach to generate collaboration in Public Health 3.0, Emil provides an overview of how Chief Health Strategists can be change agents, who take the initiative in actualizing change. Emil highlights Kotter’s 8-Step Model for Leading Change as one of various frameworks for implementing change practices.

Participants will learn how to:

  1. Identify key competencies for managing change in the role of the Chief Health Strategist and Public Health 3.0
  2. Assess how change impacts individuals and organizations when addressing a major public health crisis
  3. Describe how Kotter’s “8-Step Process for Leading Change” may help guide a successful organizational change initiative
Building BRIDGES to Communicate with Multi-Sector Partners

Course Objective

  • Describe the process of identifying others’ positions including values, actions, and resources
  • Explain how differing definitions of key issues and problems can create misunderstanding
  • Identify systems and structures that support collaboration

Date: September 10, 2019

Presenter:
Dr. Anne Marie Liebel, EdD.
President
Health Comunication Partners LLC.


This month’s Log-in2Learn is the second in a three-part series designed to help you convey public health messages that resonate with audiences outside of public health. Using the approach of building BRIDGES, Dr. Anne Marie Liebel concentrates on communication strategies to use with potential collaborative partners.

It is well known that multi-sectoral partnerships are key to addressing some of society’s most deep-seated problems, and that multiple perspectives are beneficial in seeking to affect meaningful and sustainable change. It is essential in such collaborative efforts to be able to build on commonalities, and communicate across differences, recognizing various stakeholders’ goals, assumptions, and approaches.

Drawing on policy sociology and inquiry-as-stance, this webinar explores communication to and from policy-makers, the media, and other potential partners. You’ll have the opportunity to explore the main challenges in successful cross-sector communication. You’ll examine how communicating with multi sector partners contrasts with communicating with a public health audience. And you’ll learn the steps for building bridges to potential collaborators.

Participants will learn how to:

  1. Describe the process of identifying others’ positions including values, actions, and resources
  2. Explain how differing definitions of key issues and problems can create misunderstanding
  3. Identify systems and structures that support collaboration
Combating the Opioid Crisis with Audience-Centric Communications Strategies

Course Objective

  • Describe audience knowledge, attitudes, and beliefs around the risks of prescription opioids
  • Develop messaging models that build knowledge in a logical, audience-centric sequence
  • Identify communications strategies to reduce risky management of prescription opioids

Date: July 9, 2019

Presenter:
Sophia Lerdahl
Group Management Director, Substance Programs
Rescue: The Behavior Change Agency


This webinar discusses the various communication strategies used to reach the diverse audiences surrounding Opioid Misuse. Participants will learn about effective communication strategies in combating the Opioid Crisis from Sophia Lerdahl, Group Management Director at Rescue.

Participants will learn how to:

  1. Describe audience knowledge, attitudes, and beliefs around the risks of prescription opioids
  2. Develop messaging models that build knowledge in a logical, audience-centric sequence
  3. Identify communications strategies to reduce risky management of prescription opioids
Building BRIDGES: Understanding our Position in Multi-Sector Communication

Course Objective

  • Consider our own assumptions about multi-sector communication, and about ourselves as communicators
  • Explore how our disciplines and workplaces tend to have their own terminology, jargon, or language, which can become invisible to us over time
  • Learn the importance of identifying our core, foundational values, as well as considering who and what might help us as we build the next bridge

Date: June 4, 2019

Presenter:
Dr. Anne Marie Liebel, EdD
President Health Communication Partners LLC


In this month’s Log-in2Learn webinar, participants learn from Dr. Anne Marie Liebel about the BRIDGES (bi-directional, resource-based, inquiry as stance, digital and multi-modal, global and local, equity-focused, social and situated) approach to multi-sector communication. In this first of a three-part webinar series, Dr. Liebel focuses on how the self both informs and is reflected by our communication choices. The lecture provides five concrete steps to help viewers identify own assumptions, professional positions and personal values that illuminate their current communication strengths and needs. Throughout the webinar, Dr. Liebel provides several personal and professional anecdotes that illustrate the importance of self-reflection in multi-sector communication.

Presenter: Anne Marie Liebel, EdD President Health Communication Partners LLC

Participants will learn how to:

  1. Consider their our own assumptions about multi-sector communication, and about ourselves as communicators
  2. Explore how our disciplines and workplaces tend to have their own terminology, jargon, or language, which can become invisible to us over time
  3. Learn the importance of identifying our core, foundational values, as well as considering who and what might help us as we build the next bridge
Region 2 Public Health Training Center