Category: Substance Abuse

Psychological Principles for Effective Youth Tobacco Prevention Communications

Course Objective

  • Describes why preventing youth tobacco use is important  
  • Describes why anti-tobacco communications are important  
  • Defines behavioral science  
  • Applies Health Belief Model to select existing youth anti-tobacco messaging effectively 
  • Explains how these principles apply to case studies   


Date: June 30, 2024

Suzanne Kirkendall, MPH
CEO, North America at BVA Nudge Consulting 

This course explores the importance of preventing youth tobacco use and the role of anti-tobacco communications in achieving this goal. By defining behavioral science and applying the Health Belief Model, participants will learn to select and evaluate effective youth anti-tobacco messages. The course also includes analysis of case studies to demonstrate how these psychological principles are applied in real-world scenarios. 



Region 2 Public Health Training Center