Since 2007, organizations have been using MIYO to create customized health information for the specific populations they serve. MIYO assures high quality by standardizing the look and feel of materials and using evidence-based strategies recommended by the U.S. Centers for Disease Control and Prevention. MIYO delivers industry-standard, production-ready files for print, web and interactive applications. The goal is to have effective, targeted health information for all segments of the American public. Continued innovation, quality control, and ongoing evaluation ensure the success of MIYO. Innovation assures that MIYO incorporates promising new evidence-based strategies. Quality control assures that all products adhere to the highest standards for design, usability, production values and size and diversity of content options. Systematic evaluation of user data helps create a “smart system,” constantly learning which types of resources, designs, images and messages are most attractive to diﬀerent agencies.