A focus group is a type of qualitative research technique used to gain information about a specific issue from a group of individuals who have some common interest or characteristic. Focus groups are commonly used in the field of public health and are especially appropriate in pursuing “how” and “why” questions. This webinar taught specific skills, strategies, and techniques a moderator should use to plan for and conduct a focus group. The presentation covered the following learning objectives:
- Identify focus group standards for planning and logistics.
- Moderate a focus group utilizing listening, open-ended questioning, and probing techniques while encouraging active participation.
- Manage the logistical execution of the focus group with attention to conversation flow, group participation, and time-keeping.
Speaker: Diana Hernandez, PhD, Assistant Professor of Sociomedical Sciences at Columbia University Mailman School of Public Health
Date: Monday, February 24, 2014
Council on Linkages Core Competencies for Public Health Professionals (2014 Version)
- Primary Competency Domain: Analytical / Assessment Skills
- Specific competencies:
1B4, 1B8, 1B10, 3B2, 3B6, 4B2
Click on the appropriate button to begin.
If you are employed by NYS or a local health department in NYS, we recommend that you register for this course through the NYS Department of Health Learning Management System (DOH LMS).