Public Media Data for Public Health

Presenter:
Dr. Joe Smyser, PhD
CEO of the Public Goods ProjectsSmyser Headshot

Description:

This webinar explores new ways to use public media data to solve large, complex public health issues like opioid abuse and mental health. Dr. Joe Smyser explains how the Public Good Projects uses data from Facebook, Google, and designated market areas (DMAs) to create insights about a population’s health knowledge, attitudes, and beliefs in real time to inform public health media campaigns. Participants of this webinar will be exposed to case studies of how this data was used to create tailored messages for specific populations about opioids and mental health using digital marketing principles.

Course Objectives:

  1. Describe public media data available for disease surveillance
  2. Describe public media data available for audience segmentation
  3. Describe public media data available for message design and tailoring

Continuing Education: 1.0 CPH, 1.0 CHES

Council on Linkages Core Competencies for Public Health Professionals (2014 Version)

1A2, 1A4, 1A5, 1A7, 1B4, 1C4, 2A5, 2A6, 2A12, 2B5, 5A2, 6A4, 6A5, 6B5, 8A2, 8B2

Click on the appropriate button to begin.I do not work for a State or Local Health Department in NYS.


I do work for a State or a Local Health Department in NYS.

If you are employed by NYS or a local health department in NYS, we recommend that you register for this course through the NYS Department of Health Learning Management System (DOH LMS).