MIYO is being used by the CDC–funded Colorectal Cancer Control Programs to enhance the effectiveness of their outreach, education and recruitment activities by providing them access to interventions that promote screening. However, the evidence-based tool has also been used for a variety of health topics, including clinical trials accrual, HPV vaccine, and others in the past.
The National Cancer Institute’s March Research to Reality Cyber-Seminar will explore how this tool can be used to help communities and organizations adapt and tailor small media and client reminders to their audience. Dr. Matthew Kreuter, one of the developers of MIYO, provides an overview of the tool, how it can be used, and the potential benefits for communities and organizations. Additionally, two practitioners, Gena Hodge and Angela McFall, will join the seminar to share their experiences with MIYO in their colorectal cancer control programs in Iowa and Michigan, respectively, their lessons learned, and thoughts on implications of this resource for other health departments and organizations.