Research to Reality Cyber Seminar – “Make it Your Own (MIYO): Creating Customized Health Materials for Your Community”

MIYO is being used by the CDC–funded Colorectal Cancer Control Programs to enhance the effectiveness of their outreach, education and recruitment activities by providing them access to interventions that promote screening. However, the evidence-based tool has also been used for a variety of health topics, including clinical trials accrual, HPV vaccine, and others in the past.

The National Cancer Institute’s March Research to Reality Cyber-Seminar will explore how this tool can be used to help communities and organizations adapt and tailor small media and client reminders to their audience. Dr. Matthew Kreuter, one of the developers of MIYO, provides an overview of the tool, how it can be used, and the potential benefits for communities and organizations. Additionally, two practitioners, Gena Hodge and Angela McFall, will join the seminar to share their experiences with MIYO in their colorectal cancer control programs in Iowa and Michigan, respectively, their lessons learned, and thoughts on implications of this resource for other health departments and organizations.

Make It Your Own

Since 2007, organizations have been using MIYO to create customized health information for the specific populations they serve. MIYO assures high quality by standardizing the look and feel of materials and using evidence-based strategies recommended by the U.S. Centers for Disease Control and Prevention. MIYO delivers industry-standard, production-ready files for print, web and interactive applications. The goal is to have effective, targeted health information for all segments of the American public. Continued innovation, quality control, and ongoing evaluation ensure the success of MIYO. Innovation assures that MIYO incorporates promising new evidence-based strategies. Quality control assures that all products adhere to the highest standards for design, usability, production values and size and diversity of content options. Systematic evaluation of user data helps create a “smart system,” constantly learning which types of resources, designs, images and messages are most attractive to different agencies.