Tag: communications

The Swag Deficit: How and Why Public Health Sucks All The Fun Out of Everything

Course Objective

  • Understand primary gaps and weaknesses in how public health presents itself and engages communities
  • Define and discuss “swag deficit” at a barbeque or cocktail party
  • Identify ways to develop a swag surplus or make your public health organization swag neutral
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For NYS Employee

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Date: September 5, 2023

Presenter:
Jerel Ezell, PhD MPH
Director of Cornell Center for Cultural Humility
Assistant Professor in General Medicine
Weill Cornell University

Jerel Ezell presents on the importance of “swag” and what that means in the context of public health departments working to build a stronger public presence. He begins by describing three primary factors that contribute to a “swag deficit”. Ezell goes on to discuss approaches for engaging with communities. He ends by suggesting implications for practice and next steps.

Participants will be able to:

  • Understand primary gaps and weaknesses in how public health presents itself and engages communities
  • Define and discuss “swag deficit” at a barbeque or cocktail party 
  • Identify ways to develop a swag surplus or make your public health organization swag neutral
Leveraging a bilingual communications campaign to promote physical activity: Muévete a tu Manera

Course Objective

  • Discuss the recommendations in the Physical Activity Guidelines for Americans, 2nd edition and key findings to be communicated 
  • Identify physical activity trends and diabetes prevalence in Spanish speaking populations 
  • Describe how communities can leverage Muévete a tu Manera campaign to promote physical activity for Spanish speakers 
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For NYS Employee

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Date: January 10th, 2023

Presenter:
Joshua Chigozie Ogbuefi, MPH
Health Communications Fellow
Office of Disease Prevention and Health Promotion (ODPHP)
U.S Department of Health and Human Services 

In this month’s Log-in2Learn, Joshua Chigozie Ogbuefi discusses the Physical Activity Guidelines for Americans 2nd edition (Guidelines) and its key recommendations and findings related to how much physical activity Americans need and the benefits of physical activity, including the prevention of chronic diseases like type 2 diabetes. Additionally, Ogbuefi identifies current physical activity rates among U.S populations and the estimated burden of diagnosed and undiagnosed diabetes among Spanish speaking populations. Lastly, Ogbuefi highlights a bilingual communications campaign that focuses on increasing awareness and knowledge of the Guidelines, physical activity self-efficacy, and changing behavior. Ogbuefi describes how organizations can leverage the campaign to promote physical activity in their communities.

Participants will be able to:

  1. Discuss the recommendations in the Physical Activity Guidelines for Americans, 2nd edition and key findings to be communicated 
  2. Identify physical activity trends and diabetes prevalence in Spanish speaking populations 
  3. Describe how communities can leverage Muévete a tu Manera campaign to promote physical activity for Spanish speakers 
Region 2 Public Health Training Center