Course Objective
- Define commercial determinants of health (CDOH) and discuss their relationship to other determinants of health frameworks such as the social determinants of health (SDOH)
- Apply CDOH frameworks to the analysis of public health problems that public health professionals encounter in order to develop programs, policies, and services that contribute to minimizing the harms and maximizing the benefits of commercial influences on health
- Assess marketing practices and corporate political activity of at least two major health-harming industries (e.g., tobacco, alcohol, food and beverage, pharmaceuticals, social media, fossil fuels, or others) and describe their impact on population health and health inequities
- Identify key sources of evidence and data on the distribution, impact, and pathways by which commercial factors influence health that can inform creation of effective interventions
- Assess the strengths and weaknesses of major strategies that advocacy groups and coalitions have used to reduce the harms of CDOH
- Make the case for public health practices that address CDOH as fundamental determinants of health and health equity
Date: June 30, 2023
This course is designed to introduce public health practitioners and academics to the concept of commercial determinants of health (CDOH). It provides definitions and a framework for the study of CDOH. It also presents:
- How public health campaigns have modified CDOH to improve health and equity.
- Sources of data and evidence on CDOH
- Obstacles to taking on CDOH
- Role of public-private partnerships in tackling CDOH
