Tag: misinformation

Confronting Barriers to Vaccine Acceptance: Create Effective Communication Using Behavioral Science

Course Objective

  • Describe vaccine hesitancy/vaccine confidence and why it is an important public health issue
  • Define behavioral science
  • Apply the Health Belief Model (HBM) to design vaccine messaging
  • Describe approaches to using behavioral science to combat misinformation about vaccines and build trust and confidence in vaccines and health care providers
  • Explain how these principles apply to current public health challenges that are described in case studies, including flu, COVID, and childhood vaccines

Date: June 30, 2023


This self-paced module course outlines how to confront barriers to vaccine acceptance by creating effective communication using behavioral science, health literacy, and techniques to combat misinformation. It provides an introduction to the key tools from each of those fields, then instructs on the five-step process of developing vaccine communications. It includes case studies to show how these principles have been applied in a real-world setting. This course is appropriate for anyone communicating about vaccination, from healthcare workers in one-on-one communications to public health promotion specialists developing full communication campaigns.

Challenging Misinformation: Exploring Equity- and Community-Driven Strategies
"Challenging Misinformation: Exploring Equity- and Community-Driven Strategies" RENATA SCHIAVO, PHD, MA, CCL Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University; Founder and Board President, Health Equity Initiative; Principal, Strategies for Equity and Communication Impact (SECI) Livestreaming: September 7h, 2021 at 12-1 pm ET

Course Objective

  • Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  • Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  • Describe promising equity-and community-driven strategies to: 
    • address misinformation 
    • build trust at the community and population levels  
    • strengthen communication systems to improve health, social, and policy outcomes 
  • Discuss relevant case studies and resource

Date: September 7th 2021

Presenter:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI)


In this month’s Log-In2Learn webinar, Dr. Renata Schiavo, PhD, MA, CCL, surveys evidence-based systems strategies for health professionals to challenge misinformation. She begins by reviewing socio-ecological models from the science of trust, emphasizing the importance of social, political and environmental factors. While acknowledging the new challenges posed by social media, which does not rely on peer-review or fact-checking processes, she reminds us that misinformation is older than the information age, going over historical reasons for mistrust such as the Tuskegee syphilis study. She defines an effective infodemic response, goes over 7 types of mis/dis-information as well as healthy information behaviors. This background leads to the paradigm shift to equity- and community-driven strategies, which Dr.Schiavo breaks down by priority and explains how to incorporate into health promotion programming.

Participants will learn how to:

  1. Define terms such as “infodemic management”, and other current terminology as related to misinformation within a variety of interpersonal and media settings 
  2. Discuss the link between misinformation, trust, and behavioral change, including issues surrounding the politicization of health information, historical reasons for mistrust among many groups, and the role of social media 
  3. Describe promising equity-and community-driven strategies to: address misinformation, build trust at the community and population levels , strengthen communication systems to improve health, social, and policy outcomes 
  4. Discuss relevant case studies and resource
Region 2 Public Health Training Center