
Course Objective
- Describe what behavioral economics is, with examples of behavioral economics in action
- Understand how to create messaging for disseminating public health data and information using behavioral economics principles
- List and explain some key biases related to communicating information to influence behavior and improve health
- Discuss some ethical considerations around the use of behavioral economics in communication
Date: June 30th, 2022
Presenter:
Suzanne Kirkendall, MPH
CEO, BVA Nudge Consulting North America
This course empowers public health professionals to communicate more effectively with the public. To do so, learners will discover the basics of behavioral economics, key psychological principles that are important in communications, and the five-step process for how to apply these principles to their communications ethically and effectively. This is illustrated with a case study on how these new skills could be applied to a real-life situation.
Learners will be able to:
- Describe what behavioral economics is, with examples of behavioral economics in action
- Understand how to create messaging for disseminating public health data and information using behavioral economics principles
- List and explain some key biases related to communicating information to influence behavior and improve health
- Discuss some ethical considerations around the use of behavioral economics in communication