Tag: recruitment

Recruitment and Retention in Public Health

Course Objectives

  • List the six steps in the recruitment process
  • List tools you can use to prioritize the positions you need to fill
  • Describe how diversity, equity, and inclusion are part of each step of the recruitment and retention process
  • Explain the importance of a well-written job description, and how a description is different from a job posting or job advertisement
  • Describe the basics of recruitment marketing and employer branding
  • Identify at least three potential partners for developing recruitment partnerships
  • Explain how to improve communications with job candidates
  • List key elements of onboarding and retention

Date: July 1, 2023


In this self-paced module course, Dr. Heather Krasna, Associate Dean, Career Services and Professional Development at the Mailman School of Public Health, Columbia University, provides a crash course on recruitment and retention of new hires, from start to finish.

How to Recruit, Hire, Monitor and Train Community Health Workers: Guide for Local Health Departments

Course Objective

  • Describe the unique attributes of community health workers (CHWs)
  • List the core roles and competencies of CHWs
  • Define the importance of CHWs in driving public health improvements
  • Discuss ideas for integrating CHWs into public health departments

Date: June 30th, 2022

Subject Matter Expert:
Saehee Lee, MPH, CHES
Department of Sociomedical Sciences, Columbia University Mailman School of Public Health


This course developed by the Region 2 Public Health Training Center (PHTC) aims to describe the integral role that community health workers (CHWs) can play in public health departments. After illustrating their unique attributes and core roles, the course goes on to discuss ideas for integration into public health departments. The module is designed for local health departments, population and community health organizations, and other relevant organizations.

Learners will be able to:

  1. Describe the unique attributes of community health workers (CHWs)
  2. List the core roles and competencies of CHWs
  3. Define the importance of CHWs in driving public health improvements
  4. Discuss ideas for integrating CHWs into public health departments
New Resources and Creative Strategies for Recruiting Candidates for Health Departments

Course Objective

  • Describe the industry/sector and occupational competition for key roles in public health
  • Identify at least three strategies and tactics your agency can use to attract new hires
  • Assess feasibility of recruitment strategies for your own agency/organization

Date: June 7th 2022

Presenters: 
Heather Krasna, PhD, EdM, MS
Assistant Dean and Director, Career Services, Columbia University Mailman School of Public Health

Laura J. Trolio
Director, New York State Public Health Corps Fellowship Program, Office of Public Health Practice

Jody Ordioni
Chief Brand Officer, Brandemix


In this month’s Log-in2Learn, Dr. Heather Krasna, Laura Trolio, and Jody Ordioni present new evidence-based resources and strategies to overcome current challenges in public health recruitment. They explain how understanding candidate motivation, creating or leveraging appealing recruitment marketing materials, leveraging the public service motivation of candidates, and highlighting the mission-driven work of public health agencies can help agencies attract the best candidates and compete with other employers. They review strategies such as branding, making a Unique Sales Proposition, and the new forthcoming public health recruitment website for standardized job posting. They also present new funding streams and the NYS Public Health Corps Fellowship Program, with its Public Health Essentials Certificate and mentoring opportunities. There is a focus, throughout, on diversity, equity and inclusion in recruitment, and they finish by answering questions from attendees.

Participants will be able to:

  1. Describe the industry/sector and occupational competition for key roles in public health
  2. Identify at least three strategies and tactics your agency can use to attract new hires
  3. Assess feasibility of recruitment strategies for your own agency/organization
Region 2 Public Health Training Center