Tag: storytelling

Strategic Storytelling: Using Data to Tell a Story and Telling Stories with Data

Course Objective

  • Describe how to find a story within a set of data points and how to use data effectively within a story. 
  • Summarize different ways to use data both ethically and effectively in a story.
  • Explain how to tell stories of structure change.
  • List Edward Tufte’s six guidelines for the visual display of information.
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For NYS Employee

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Date: February  2, 2021

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies

In the final webinar of our Strategic Storytelling series, Mark Dessauer, MA, shows us how public health practitioners can use data points to build a story and demonstrate impact. He walks us through the steps of finding a story in data and provides clear guidelines to ensure that the story we choose is engaging. He introduces the seven different types of data stories, while highlighting their strengths and weaknesses along the way. Mark emphasizes the most important dos and don’ts of using data in stories and shares vital infographic tips. After reviewing several examples of data stories, he explores how to tell stories about structural change and provides an overview of Tufte’s guidelines of the visual display of information. Finally, he shares a number of valuable resources to help enhance the use of data in creating effective stories.

Participants will be able to:

  1. Describe how to find a story within a set of data points and how to use data effectively within a story. 
  2. Summarize different ways to use data both ethically and effectively in a story.
  3. Explain how to tell stories of structure change.
  4. List Edward Tufte’s six guidelines for the visual display of information.
Collecting, Creating and Sharing Ethical Stories

Course Objective

  • Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets. 
  • Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community. 
  • Summarize different ways to find and collect stories from their staff, partners, and community.
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For NYS Employee

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Date: December 1st, 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies

In this month’s Log-in2Learn, Mark Dessauer, MA, is back for part two of the storytelling in public health series. Following his October webinar on the power of storytelling, he now shifts the focus on how to share the stories of others in an ethical way. He first discusses how stories can and have gone wrong in the past. He explains in detail the components that make up a good story, including the framing, narrative, influencers etc. Next, he emphasizes why ethical storytelling is so important and walks us through the 4 elements that can help achieve this. He goes on to talk about how to find these stories and where they can and should be shared. Throughout the session, Mark reiterates ways to keep the subjects of the story involved in the process and how to navigate the balance of power. Finally, he ends by sharing a number of tools that are effective in creating narratives around health equity.

Following the webinar participants will be able to:

  1. Describe why framing and narratives of stories are the building blocks to changing hearts and mindsets.
  2. Explain ethics in storytelling and identify how to collect, create, and share stories in a manner that is respectful for the protagonist and community.
  3. Summarize different ways to find and collect stories from their staff, partners, and community.
Strategic Storytelling for Public Health

Course Objective

  • Describe the value and power of using stories to engage audiences in a strategic manner
  • Identify six different types of stories to use when engaging audiences
  • Explain techniques for creating powerful stories, including both the process of telling stories and the content
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For NYS Employee

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Date: October 6th 2020

Presenter:
Mark Dessauer, MA
Vice President of Learning
Spitfire Strategies

In this month’s Log-in2Learn, Mark Dessauer, MA, discusses the power of storytelling and how to optimize it. He emphasizes the importance of using stories as a public health tool to engage diverse audiences. He talks about the impact stories can have on changing existing narratives and addressing cultural norms. During this time of uncertainty, Mark stresses the need to use stories to connect people by sharing emotions and experiences that reflect their communities. He reiterates the use of this strategy to shed light on untold stories and to encourage equitable visibility. He also makes use of a variety of examples to demonstrate the effective use of this strategy to influence changes in attitudes and behaviors. Lastly, Mark walks us through the “storyteller’s toolbox”, providing insights on the types of stories to share, what angles to take and how to best showcase them.

Participants will learn how to the following:

  1. Describe the value and power of using stories to engage audiences in a strategic manner
  2. Identify six different types of stories to use when engaging audiences
  3. Explain techniques for creating powerful stories, including both the process of telling stories and the content
Region 2 Public Health Training Center