Course Objective
Learning Objectives for Part I: Understanding Predatory Marketing
- Define targeted and predatory marketing.
- Distinguish between different types of predatory marketing, with examples.
- Describe digital media avenues used for predatory marketing.
- Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.
Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing
- Describe ways to increase awareness of predatory marketing in communities.
- Describe how local, state and federal governments can regulate predatory marketing.
- List at least 2 actionable strategies for communities to decrease predatory marketing practices.
- List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
Launch Date: June 30th, 2020
Presenter:
Nicholas Freudenberg, DrPH, MPH
Distinguished Professor of Public Health, CUNY Graduate School of Public Health and Health Policy
Director, CUNY Urban Food Policy Institute
Unhealthy food is the leading cause of premature death and preventable illness around the world today. Predatory marketing makes a significant contribution to this burden. Public health professionals can play an important role in reducing the prevalence and exposure to predatory marketing. This two-part training module develops an understanding of the current landscape of predatory marketing of unhealthy food and beverages, and how it promotes negative health outcomes particularly for vulnerable populations. This program will define the role of health departments in addressing predatory marketing, outline ways health departments can help document predatory marketing in their communities, and provide recommendations and examples of policy engagement activities public health professionals can get involved in.
Learning Objectives for Part I: Understanding Predatory Marketing
- Define targeted and predatory marketing.
- Distinguish between different types of predatory marketing, with examples.
- Describe digital media avenues used for predatory marketing.
- Explain how targeted marketing of unhealthy food leads to negative health outcomes, particularly for certain populations.
Learning Objectives for Part II: What Health Departments Can Do to Combat Predatory Marketing
- Describe ways to increase awareness of predatory marketing in communities.
- Describe how local, state and federal governments can regulate predatory marketing.
- List at least 2 actionable strategies for communities to decrease predatory marketing practices.
- List 3 policy measures that could be taken to limit predatory marketing of unhealthy food at the city/local, state OR national level.
