Tag: vaccine hesitancy

Confronting Barriers to Vaccine Acceptance: Create Effective Communication Using Behavioral Science

Course Objective

  • Describe vaccine hesitancy/vaccine confidence and why it is an important public health issue
  • Define behavioral science
  • Apply the Health Belief Model (HBM) to design vaccine messaging
  • Describe approaches to using behavioral science to combat misinformation about vaccines and build trust and confidence in vaccines and health care providers
  • Explain how these principles apply to current public health challenges that are described in case studies, including flu, COVID, and childhood vaccines

Date: June 30, 2023


This self-paced module course outlines how to confront barriers to vaccine acceptance by creating effective communication using behavioral science, health literacy, and techniques to combat misinformation. It provides an introduction to the key tools from each of those fields, then instructs on the five-step process of developing vaccine communications. It includes case studies to show how these principles have been applied in a real-world setting. This course is appropriate for anyone communicating about vaccination, from healthcare workers in one-on-one communications to public health promotion specialists developing full communication campaigns.

Confronting Barriers to Vaccine Acceptance: The Role of Effective Communication

Course Objective

  • Discuss root causes of vaccine hesitancy and inequities among different groups
  • Describe the role of effective communication in promoting vaccine acceptance
  • Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  • Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance

Date: April 5th, 2022

Subject Matter Expert:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI) 


This course developed by the Region 2 Public Health Training Center (PHTC) focuses on the role of effective communication in confronting barriers to vaccine acceptance. It discusses root causes of vaccine hesitancy and inequities among different groups and describes the role of effective communication in addressing such root causes, including a focus on equity- and community-driven strategies during COVID-19 and beyond. It also provides an overview of examples, case studies, best practices, and action steps to strengthen local communication systems and promote vaccine acceptance among a variety of groups.

Participants will learn how to:

  1. Discuss root causes of vaccine hesitancy and inequities among different groups
  2. Describe the role of effective communication in promoting vaccine acceptance
  3. Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  4. Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance
The Challenge of Vaccine Hesitancy in the COVID Pandemic

Course Objective

  • Describe the continuum of vaccine acceptance and hesitancy
  • Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  • Critique different approaches for achieving high uptake of COVID vaccines

Date: March 2nd, 2021

Presenter:
James Colgrove, PhD, MPH
Professor of Sociomedical Sciences,
Columbia Mailman School of Public Health
Dean of the Postbac Premed Program,
Columbia School of General Studies


This month’s Log-in2learn webinar comes at an opportune time, in the midst of a national vaccine rollout. Our presenter, James Colgrove, PhD, MPH, covers everything you need to know about vaccine hesitancy in the U.S.. He starts off with a brief history of the roots of vaccine hesitancy in the country and explains how these views have developed into the spectrum that we see today. He then shifts his attention to the COVID-19 pandemic, discussing the available vaccine options, their development process and the public’s response to them. He carefully walks us through the different concerns regarding the vaccine and breaks down the demographic characteristics of each group. He lays a heavy emphasis on the need to address hesitancy using targeted strategies that meet the unique needs of each group. He shares a number of approaches to do this and highlights key messages that have been effective. He ends by reiterating the main challenges and the importance of addressing broken relationships and mistrust as we attempt to address vaccine hesitancy during COVID-19.

Participants will be able to:

  1. Describe the continuum of vaccine acceptance and hesitancy
  2. Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  3. Critique different approaches for achieving high uptake of COVID vaccines
Region 2 Public Health Training Center