Tag: Vaccine

Confronting Barriers to Vaccine Acceptance: The Role of Effective Communication
Nurse putting bandaid over vaccine shot.

Course Objective

  • Discuss root causes of vaccine hesitancy and inequities among different groups
  • Describe the role of effective communication in promoting vaccine acceptance
  • Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  • Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance

Date: April 5th, 2022

Subject Matter Expert:
Renata Schiavo, PhD, MA, CCL
Senior Lecturer, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University
Founder and Board President, Health Equity Initiative
Principal, Strategies for Equity and Communication Impact (SECI) 


This course developed by the Region 2 Public Health Training Center (PHTC) focuses on the role of effective communication in confronting barriers to vaccine acceptance. It discusses root causes of vaccine hesitancy and inequities among different groups and describes the role of effective communication in addressing such root causes, including a focus on equity- and community-driven strategies during COVID-19 and beyond. It also provides an overview of examples, case studies, best practices, and action steps to strengthen local communication systems and promote vaccine acceptance among a variety of groups.

Participants will learn how to:

  1. Discuss root causes of vaccine hesitancy and inequities among different groups
  2. Describe the role of effective communication in promoting vaccine acceptance
  3. Identify promising equity- and community-driven strategies to address barriers to vaccine acceptance during COVID-19 and beyond
  4. Discuss examples, case studies, and action steps to strengthen local communication systems and promote vaccine acceptance
The Challenge of Vaccine Hesitancy in the COVID Pandemic
The Challenge of Vaccine Hesitancy in the COVID Pandemic JAMES COLGROVE, PHD, MPH Professor of Sociomedical Sciences, Columbia Mailman School of Public Health Dean of the Postbac Premed Program, Columbia School of General Studies Livestreaming: March 2nd, 2021 12-1 pm ET

Course Objective

  • Describe the continuum of vaccine acceptance and hesitancy
  • Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  • Critique different approaches for achieving high uptake of COVID vaccines

Date: March 2nd, 2021

Presenter:
James Colgrove, PhD, MPH
Professor of Sociomedical Sciences,
Columbia Mailman School of Public Health
Dean of the Postbac Premed Program,
Columbia School of General Studies


This month’s Log-in2learn webinar comes at an opportune time, in the midst of a national vaccine rollout. Our presenter, James Colgrove, PhD, MPH, covers everything you need to know about vaccine hesitancy in the U.S.. He starts off with a brief history of the roots of vaccine hesitancy in the country and explains how these views have developed into the spectrum that we see today. He then shifts his attention to the COVID-19 pandemic, discussing the available vaccine options, their development process and the public’s response to them. He carefully walks us through the different concerns regarding the vaccine and breaks down the demographic characteristics of each group. He lays a heavy emphasis on the need to address hesitancy using targeted strategies that meet the unique needs of each group. He shares a number of approaches to do this and highlights key messages that have been effective. He ends by reiterating the main challenges and the importance of addressing broken relationships and mistrust as we attempt to address vaccine hesitancy during COVID-19.

Participants will be able to:

  1. Describe the continuum of vaccine acceptance and hesitancy
  2. Identify the concerns that underlie hesitancy toward vaccination in general and COVID vaccination in particular 
  3. Critique different approaches for achieving high uptake of COVID vaccines
Region 2 Public Health Training Center