Course Objective
- Describe the industry/sector and occupational competition for key roles in public health
- Identify at least three strategies and tactics your agency can use to attract new hires
- Assess feasibility of recruitment strategies for your own agency/organization
Date: June 7th 2022
Presenters:
Heather Krasna, PhD, EdM, MS
Assistant Dean and Director, Career Services, Columbia University Mailman School of Public Health
Laura J. Trolio
Director, New York State Public Health Corps Fellowship Program, Office of Public Health Practice
Jody Ordioni
Chief Brand Officer, Brandemix
In this month’s Log-in2Learn, Dr. Heather Krasna, Laura Trolio, and Jody Ordioni present new evidence-based resources and strategies to overcome current challenges in public health recruitment. They explain how understanding candidate motivation, creating or leveraging appealing recruitment marketing materials, leveraging the public service motivation of candidates, and highlighting the mission-driven work of public health agencies can help agencies attract the best candidates and compete with other employers. They review strategies such as branding, making a Unique Sales Proposition, and the new forthcoming public health recruitment website for standardized job posting. They also present new funding streams and the NYS Public Health Corps Fellowship Program, with its Public Health Essentials Certificate and mentoring opportunities. There is a focus, throughout, on diversity, equity and inclusion in recruitment, and they finish by answering questions from attendees.
Participants will be able to:
- Describe the industry/sector and occupational competition for key roles in public health
- Identify at least three strategies and tactics your agency can use to attract new hires
- Assess feasibility of recruitment strategies for your own agency/organization
